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Social Media Strategist

1 week ago

Dubai, Dubai, United Arab Emirates Palazzo Versace Dubai Full time

Palazzo Versace Dubai is seeking a highly skilled Social Media Strategist to lead our digital marketing efforts.

The ideal candidate will have expertise in organic social media management and paid media buying, with a proven track record of driving brand awareness, engagement, and revenue for clients across multiple industries.

Key Responsibilities:
  • Develop and implement high-impact organic social media campaigns across platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok.
  • Collaborate with designers and copywriters to produce compelling content, including graphics, videos, and copy.
  • Foster online communities by engaging with followers, responding to comments, and building brand loyalty.
  • Plan, execute, and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.) to drive brand growth and conversions.
  • Monitor key performance metrics, analyze campaign effectiveness, and provide insights for optimization.
  • Work closely with clients to align social media strategies with their business goals.
  • Stay up to date with social media trends, algorithm changes, and best practices to maintain a competitive edge.
Qualifications & Skills:
  • 2-5 years of experience in social media management and paid media buying.
  • Proven track record of managing and optimizing organic and paid social media campaigns.
  • Proficiency in Facebook Ads Manager, TikTok Ads, LinkedIn Ads, and other social media advertising platforms.
  • Experience with audience targeting, A/B testing, retargeting, and budget optimization.
  • Strong copywriting skills for social media captions, ad copy, and engagement.
  • Analytical mindset with experience using tools like Meta Business Suite, Google Analytics, and social media analytics dashboards.
  • Ability to manage multiple clients and projects in a fast-paced environment.
  • Creative, strategic, and results-driven approach to social media marketing.