Head of Brand

2 weeks ago

Dubai, Dubai, United Arab Emirates DMCC (Dubai Multi Commodities Centre) Full time

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from DMCC (Dubai Multi Commodities Centre).

Company Profile:

DMCC is a center of global trade. Headquartered in Dubai, DMCC is the world's most interconnected Free Zone, home to over 25,000 member companies and the leading trade and enterprise hub for commodities. Whether developing vibrant neighborhoods with world-class property like Jumeirah Lakes Towers and the much-anticipated Uptown Dubai, or delivering high performance business services, DMCC provides everything its dynamic community needs to live, work, and thrive. Made for Trade, DMCC is proud to sustain and grow Dubai's position as the place to be for global trade today and long into the future.

Role Summary:

The Head of Brand will be responsible for the strategic oversight and management of DMCC's comprehensive brand portfolio, including the mother brand, as well as high-profile destination and community brands such as Uptown Dubai and Jumeirah Lakes Towers (JLT). This role ensures that the DMCC brand portfolio aligns with the organization's mission to drive global trade, innovation, and sustainable community development. The Head of Brand will collaborate with internal teams, external agencies, and strategic partners to ensure brand cohesion and market impact. Additionally, the Head of Brand will lead creative and content strategy and production to ensure high-impact engagement with DMCC's audiences and stakeholders, guiding the expansion and alignment of brand presence across all platforms.

Key Responsibilities:

  • Develop and execute robust brand strategies for DMCC, its industry ecosystems, as well as real estate and community brands, ensuring they reflect DMCC's vision and elevate brand presence globally.
  • Lead initiatives to position DMCC and its sub-brands as industry leaders, aligning brand messaging with broader business objectives.
  • Oversee brand guidelines to ensure consistent application across all channels, both online and offline.
  • Collaborate cross-functionally with business units and senior stakeholders to launch and amplify new brand initiatives and properties within the DMCC portfolio.
  • Develop key performance indicators (KPIs) for brand performance and regularly evaluate success against these metrics.
  • Incorporate customer insights and feedback to continuously refine and align brand strategies with market demands.
  • Establish frameworks for creating and developing new brands within DMCC's portfolio, from initial concept through market launch.
  • Drive global trademarking initiatives to ensure comprehensive intellectual property protection across international markets.
  • Lead and manage trademarking and intellectual property processes for all brands, coordinating with legal teams and external agencies to secure and protect brand assets.
  • Design and oversee marketing content strategies tailored to multiple target audiences, including investors, businesses, and residents, ensuring a cohesive narrative across platforms.
  • Ensure all content strategies are optimized for digital-first audiences, leveraging data-driven insights to enhance engagement.
  • Drive high-quality content production across diverse channels (websites, social media, email, print, and advertising), maintaining a unified tone and message.
  • Manage and grow DMCC's content capacity, sourcing and supervising agencies, freelancers, and in-house content teams as needed to support a dynamic content ecosystem.
  • Partner closely with marketing, digital, events, and PR teams to integrate brand strategies across campaigns and channels, ensuring a seamless brand experience.
  • Maintain consistency of brand narratives across digital, physical, and experiential platforms.
  • Ensure brand and content alignment within broader marketing efforts, including event activations, digital campaigns, and public relations, to create cohesive, high-impact campaigns.
  • Work in tandem with Corporate Communications to ensure that all messaging across internal and external communications aligns with DMCC's brand strategy.
  • Support DMCC's communications initiatives by embedding brand values and voice consistently across all communications touchpoints.
  • Lead, mentor, and develop a team of content, creative, and social media professionals, fostering an innovative and collaborative team environment.
  • Guide team members' growth and performance, encouraging excellence and creativity in all brand and content initiatives.
  • Strong interpersonal skills to lead and collaborate effectively with diverse teams and stakeholders.
  • Continuously monitor global and regional market trends, identifying opportunities to strengthen DMCC's brand positioning and relevance.
  • Utilize advanced analytics and market research tools to identify innovative branding opportunities and measure campaign effectiveness.
  • Innovate and evolve brand campaigns and content to stay ahead of industry trends, enhancing DMCC's engagement with key audiences across markets.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • 10+ years of experience in brand strategy, brand management and content strategy, with a minimum of 5 years in a leadership role.
  • Proven experience managing complex brand portfolios within B2B, real estate, community, or mixed-use environments.
  • Demonstrated success in brand-building initiatives and content strategy across multiple markets.
  • Knowledge of trademarking, intellectual property management, and legal processes related to brand protection. Proficiency in brand management and creative tools.
  • Knowledge of CRM systems (e.g., Salesforce, HubSpot) for brand-related insights and campaigns.
  • Familiarity with digital analytics platforms. Basic understanding of video production is a plus.

Skills:

  • Leadership: Strong leadership skills with the ability to inspire, manage, and develop a high-performing brand and content team.
  • Communication: Exceptional storytelling, communication, and presentation skills to effectively convey brand vision and strategy.
  • Strategic Vision: Strategic thinker with a keen understanding of branding principles, content marketing, and market trends.
  • Creativity and Detail-Oriented: Creative mindset with meticulous attention to detail, ensuring quality and consistency across all brand touchpoints.
  • Results-Driven: Focused on driving measurable growth and reinforcing DMCC's brand equity within competitive and evolving landscapes.
  • Environmental, Social, and Governance (ESG): Champion ESG initiatives, integrating sustainability and ethical practices into the brand narrative to align with market expectations.

About Us:

DMCC is a government entity established in 2002 to enhance commodity trade flows through Dubai. We perform a range of roles which continue to position Dubai as the preferred destination for global commodities trade and DMCC as the world's No.1 Free Zone.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
  • Industries: Government Administration, Construction, and Real Estate
#J-18808-Ljbffr

  • Head of Brand

    2 weeks ago

    Dubai, Dubai, United Arab Emirates DMCC (Dubai Multi Commodities Centre) Full time

    Company Profile:DMCC is a center of global trade. Headquartered in Dubai, DMCC is the world's most interconnected Free Zone, home to over 25,000 member companies and the leading trade and enterprise hub for commodities. Whether developing vibrant neighborhoods with world-class property like Jumeirah Lakes Towers and the much-anticipated Uptown Dubai, or...

  • Head of Branding

    6 days ago

    Dubai, Dubai, United Arab Emirates Euro Coffee LLC Full time

    About the RoleWe are looking for a seasoned Marketing expert to join our team as Head of Branding at Euro Coffee LLC. As a key member of our leadership team, you will be responsible for driving brand awareness and customer engagement.Key AccountabilitiesDevelop and execute marketing campaigns that meet business objectives.Manage and maintain relationships...

  • Head of Brand Experience

    3 hours ago

    Dubai, Dubai, United Arab Emirates Property Finder Full time

    About the RoleWe're seeking an exceptional leader to drive our creative vision forward. As Head of Creative, you'll be responsible for developing and executing brand strategies that showcase Property Finder's unique value proposition.Take charge of leading cross-functional creative teams to deliver innovative brand campaigns that resonate with our target...

  • Marketing Head

    6 days ago

    Dubai, Dubai, United Arab Emirates Client of Talentmate Full time

    Job Title: Marketing Head - MEA (Middle East and Africa) Region Nationality: Any Nationality Vacancy: 1 Vacancy Job Description The Marketing Head - MEA (Middle East and Africa) Region is responsible for developing and executing marketing strategies to drive business growth in the region. This role requires strong leadership skills, market knowledge, and...

  • Head of CRM, Loyalty and Brand Partnerships

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Discovered MENA Full time

    Head of CRM, Loyalty and Brand PartnershipsPosition: Head of CRM, Loyalty & Brand Partnerships (Relocate to Dubai)Location: Dubai, UAE Salary: Up to 45k AED per month (114k GBP p/y Tax free)Our client, a multi-billion-dollar retail group headquartered in Dubai, is seeking a highly experienced and dynamic Head of CRM, Loyalty and Brand Partnerships to lead...

  • Head of Luxury Brand Store Excellence

    1 hour ago

    Dubai, Dubai, United Arab Emirates Ultiwise Consult Full time

    The Head of Luxury Brand Store Excellence will be responsible for overseeing the daily operations of our high-end luxury brand store, driving sales, and delivering exceptional customer experiences. This is an opportunity to join a dynamic team and make a significant impact on the success of our luxury brand.Main Responsibilities:Store Operations: Ensure...

  • Head of Creative Strategy

    3 days ago

    Dubai, Dubai, United Arab Emirates Client of Alliance Recruitment Agency Full time

    About Us:We are a leading fashion brand seeking an experienced Head of Fashion Design to lead our design team. The ideal candidate will have a proven track record in developing and implementing fashion design strategies that drive business growth and innovation.Job Description:Develop and implement fashion design strategies that align with our branding...

  • Retail Brand Manager

    3 days ago

    Dubai, Dubai, United Arab Emirates Grandiose Full time

    About the JobThe Head of Marketing at Grandiose Supermarket will be responsible for developing and executing a comprehensive, omnichannel marketing strategy and plans that align with Grandiose business objectives and brand identity.This senior role will oversee branding, marketing communication, store events, sponsorship, and partnerships, customer insights,...

  • Brands and Retail Coordinator

    7 days ago

    Dubai, Dubai, United Arab Emirates Rivoli Group Full time

    Job DescriptionWe are seeking a highly skilled and motivated Retail Brand Operations Manager to join our team. In this role, you will be responsible for supporting the head of brands on divisional projects and matters.You will prepare visual dashboards with key performance indicators for the categories, analyze and interpret large amounts of data, and...

  • Head of Design

    3 days ago

    Dubai, Dubai, United Arab Emirates Client of Alliance Recruitment Agency Full time

    Primary Responsibilities:Create well-organized fashion designs and develop new fashion ideas for periodic window looks.Ensure a consistent message while giving options to adapt for local needs.Collaborate with the marketing and advertising departments to craft strategies that effectively communicate the brand's message.Plan and execute events such as...

  • Head of Design

    3 days ago

    Dubai, Dubai, United Arab Emirates Client of Alliance Recruitment Agency Full time

    Primary Responsibilities:1. Create well-organized fashion designs and develop new fashion ideas for periodic window looks.2. Ensure a consistent message while giving options to adapt for local needs.3. Collaborate with the marketing and advertising departments to craft strategies that effectively communicate the brand's message.4. Plan and execute events...

  • Head of Brand Development

    4 days ago

    Dubai, Dubai, United Arab Emirates Al Futtaim Group Full time

    Role SummaryMarketing & Branding Manager WantedWe are seeking a senior marketing professional to join our team as a Marketing & Branding Manager. This role involves developing and implementing targeted and innovative marketing plans to enhance our brand awareness and reputation in the UAE and internationally.Key Responsibilities:Develop and deliver annual...

  • Manager - Brand And Marketing

    5 days ago

    Dubai, Dubai, United Arab Emirates Client of Talentmate Full time

    Bachelor of Business Administration(Management) Nationality: Any Nationality Vacancy: 1 Vacancy Job Description We are looking for a dynamic and results-driven Brand and Marketing Manager to lead our branding initiatives, marketing strategies, and customer engagement efforts. The ideal candidate will have a strong background in brand management, digital...

  • Coordinator - Brands

    7 days ago

    Dubai, Dubai, United Arab Emirates Rivoli Group Full time

    Job ResponsibilitiesSupporting the head of brands on divisional projects and mattersPreparing visual dashboards with key performance indicators for the categoriesAnalyzing and interpreting large amounts of data and converting it into presentationsSupporting the brand manager in reviewing data for the development of brand budgets and purchasing plansPreparing...

  • Head Waiter/Head Waitress

    3 days ago

    Dubai, Dubai, United Arab Emirates Fundamental Hospitality Group Full time

    Join to apply for the Head Waiter/Head Waitress - Nightlife role at Fundamental Hospitality.Fundamental Hospitality is looking to hire an experienced Head Waiter/Head Waitress to join our team at Adaline in DIFC, Dubai.What We Offer:- Competitive Salary- Work Visa & Medical Insurance- 30 days paid annual leave- Employee discounts across our venues- Joining...

  • Head of Brand Partnerships

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full time

    Leads brand partnerships efforts by building long-term relationships with clients, positioning Imfluence as a leader in influencer marketing, and generating revenue for the agency.Key ResponsibilitiesClient Database Management & Sales Strategy: Develop and maintain a segmented client database by sector and industry in the UAE and KSA. Work with the Managing...

  • Head of Brand Partnerships

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full time

    Leads brand partnerships efforts by building long-term relationships with clients, positioning Imfluence as a leader in influencer marketing, and generating revenue for the agency. Key Responsibilities Client Database Management & Sales Strategy: Develop and maintain a segmented client database by sector and industry in the UAE and KSA. Work with the...

  • Head of Brand Management

    6 days ago

    Dubai, Dubai, United Arab Emirates Richemont Full time

    Role OverviewThe Head of Marketing is responsible for leading the development and implementation of the marketing and CRM strategy for the UAE market. This involves working closely with cross-functional teams to ensure seamless execution and delivering results-driven marketing campaigns that drive business growth.About You:10+ years of experience in...

  • Head of Marketing

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Grandiose Full time

    Grandiose is a proudly home-grown premium retail chain that redefines shopping and dining experiences in the UAE. As a fast-growing and dynamic brand, we are seeking an energetic, customer-focused, and business-driven Head of Marketing to lead our expansion and elevate our market presence.Purpose of the jobThe Head of Marketing at Grandiose Supermarket will...

  • Head Waiter/Head Waitress

    1 week ago

    Dubai, Dubai, United Arab Emirates Fundamental Hospitality Group Full time

    Join to apply for the Head Waiter/Head Waitress - Nightlife role at Fundamental Hospitality . Fundamental Hospitality is looking to hire an experienced Head Waiter/Head Waitress to join our team at Adaline in DIFC, Dubai. What We Offer: Competitive Salary Work Visa & Medical Insurance 30 days paid annual leave Employee discounts across our venues Joining...