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Regional Brand Manager MENA

4 weeks ago

Dubai, Dubai, United Arab Emirates BingX Full time

AboutBingX

  • Aleading crypto exchange.
  • More than 10 millionregistered users worldwide.
  • 750 spot tradingcurrencies and 400 futures targets.
  • 17000 elitetraders with 600 million cumulative copy tradingorders.
  • Top ranking exchange on CoinMarketCapand CoinGecko.
  • We aim to build a gateway forthe next billion cryptousers.

Founded in 2018 BingX is aleading cryptocurrency exchange serving global users. BingX offersdiversified products and services including spot derivatives copytrading and asset management all designed for evolving needs ofusers from beginners to professionals.

BingX iscommitted to providing a trustworthy platform that empowers userswith innovative tools and features to elevate their tradingproficiency.

Our currentvacancy Fulltime LongtermREMOTE

Responsibilities

1.Brand Strategy

  • Craft and localizebrand messaging to align with MENA market needs cultural nuancesand industry trends driving brand relevance andloyalty.

2. PublicRelations

  • Develop and manage astrategic PR plan to drive brand visibility and reputation acrossthe MENA region.
  • Build and maintainrelationships with regional media influencers and key industryplayers ensuring effective media outreach andengagement.
  • Oversee PR campaigns includingpress releases events and media interviews positioning the brand asa thought leader and credible player in theindustry.

3. ContentDevelopment

  • Work with internal contentteams to develop regionally relevant content including blog postssocial media and case studies.
  • Manage brandstorytelling efforts that resonate with MENA audiences showcasingsuccess stories user testimonials and brandmilestones.
  • Support the development of thoughtleadership content that highlights the brands expertise commitmentto innovation and industryinsight.

4.Business Support andCollaboration

  • Collaborate with thebusiness development and product teams to ensure brand support inlaunching new products services or campaigns tailoring messagingand strategy to the MENA audience.
  • Developbrand initiatives that align with local business goals contributingto user engagement and supporting user growth generationefforts.
  • Conduct regular market analysis tostay updated on regional competition and consumer insightsadjusting brand strategies to maintain a competitiveedge.

5. IndustryInfluence

  • Identify and engage with keyinfluencers opinion leaders and brand ambassadors in the MENAregion to support campaigns and amplify brandmessaging.
  • Engage in industry eventsconferences and forums representing the brand and elevating itspresence within key MENA markets and act as the companyspokesperson for the region ensuring clear and consistentmessaging.
  • Identify and pursue partnershipopportunities to position the brand as a top industry influencerwithin the region leveraging industry connections to enhance brandauthority.

6. PerformanceTracking

  • Regularly track brandperformance media coverage and campaign impact across the MENAregion providing insights for continuousimprovement.
  • Prepare reports demonstrating thebrands reach industry influence and alignment with businessobjectives.

Requirements

  • 5years of experience in Brand PR or Marketing with at least 3 yearsfocused on the MENA region cryptorelated experience will bepreferred.
  • Proven experience in developing andexecuting successful brand strategies and campaigns in the MENAmarkets.
  • Strong network of media and industrycontacts across the MENA region.
  • Ability tomanage multiple projects with good collaborations and workeffectively in a fastpaced environment.
  • Strongunderstanding of local user behaviors cultural trends and marketdynamics within the region.
  • Excellentcommunication skills both written and verbal in English andArabic.

Workingat BingX

  • Be part of thefuture of finance technology and achieve meaningfulgoal
  • Great career development in a fastgrowingcompany
  • Market competitivesalary
  • Fully remote /workfromhome
  • Follow your local vacation andother benefits
  • Professionaldevelopment
  • Join an international anddiversified team
KeySkills
DigitalMarketing,Marketing,Management Experience,Profit &Loss,Analysis Skills,Microsoft Powerpoint,Market Research,ProjectManagement,Product Management,P&L Management,ProductDevelopment,Branding
Employment Type: Full Time
Vacancy: 1