Specialist Regional Marketing

3 weeks ago

Dubai, Dubai, United Arab Emirates Checkout Full time

We are seeking a creative and ambitiousRegional Marketing Specialist MENA to accelerate our businessexpansion in the MENA region. Central to your role will be drivingrevenue growth for Checkout.com through customercentricAccountBased Marketing (ABM) and integrated marketing efforts. Youwill implement marketing strategies that amplify our brandvisibility and foster deeper engagement with prospects and existingmerchants.

ABM will be at the core of your workwith responsibilities spanning 1:1 1:few and 1:many ABM motionsensuring highimpact interactions with Tier 1 2 merchants and highpriority prospects. Youll also play a pivotal role in cocreatingsuccess stories with merchants turning them into public advocatesfor Checkout.com. Reporting to the MENA Marketing Lead youll workclosely with the Commercial team (Sales and Account Management) andthe wider global Marketing team to deliver measurableresults.

How youll make animpact:

  • ABMExecution and Merchant Advocacy: Develop and execute ABM campaignsto drive engagement with highvalue prospects and key merchants.Collaborate with merchants to cocreate case studies pressopportunities and event participation to strengthen advocacyefforts. Use ABM strategies to enhance merchant retention and growadvocacy within theregion.

  • Campaign Support:Cocreate and execute regionspecific marketing campaigns with astrong focus on diversified AccountBased Marketing execution (1:11:few 1:many). This includes the development and implementation oftargeted digital campaigns to amplify reach engagement and leadgeneration across keyplatforms.

  • PersonalizedMessaging and Sales Enablement: Create tailored messaging and salesassets for key accounts that align with regional insights andproduct propositions. Support Sales and Accounts Management Teamswith tools that enhance accountengagement.

  • Regionalmarketing contribution: Assist in the development and execution ofa comprehensive crosschannel marketing plan for the MENA regiondriving revenue growth and brandawareness.

  • Events:Collaborate closely with the Commercial team to design and executeregional events and field marketing initiatives that arestrategically aligned with ABM principles. This includes creatingtailored experiences for 1:few and 1:many engagement models drivingmeaningful connections with target accounts and fostering strongermerchant relationships through events that emphasize cocreationadvocacy and valuedelivery.

  • Analyticalinsight: Use tools such as Looker Pardot Salesforce 6sense andGoogle Analytics to measure the impact and ROI of marketingactivities and turn insights into actionablestrategies.

  • Marketawareness: Stay informed about regional market dynamics to ensuremarketing efforts align with both global strategies and localpreferences.

  • Regional brandvisibility and advocacy: Build and fortify relationships withinfluential figures partners and wellknown payments organizationsin the local market boosting Checkout.coms regional brandpresence.

Qualifications:

  • 35years in strategic B2B marketing with a focus on AccountBasedMarketing (ABM). A background in payments fintech or relatedsectors is highlypreferr

  • Experience acrossmultiple marketing channels: Demonstrated use of various marketingchannels such as content creation events social media PR digitalmarketing and emailcampaigns.

  • Independentproblemsolving: Proactive in addressing tasks and challenges with aselfdirected and solutionorientedapproach.

  • ProjectManagement: Skilled in managing projects setting priorities andsupporting crossfunctional teams toaction.

  • DataDriven Mindset:Experience with marketing technology tools for performance trackingand ROI analysis as well as providing actionable recommendations todriveimprovements.

  • InnovationMindset: Ability to explore innovative strategies and support theexecution of newideas.

  • Collaborative teamplayer: Enthusiastic about contributing to a dynamic teamcollaborating effectively with colleagues worldwide to achieveimpactful results.

  • Excellentcommunication skills both verbal and written with the ability toconvey ideas clearly and effectively to diverse audiences. Arabiclanguage is aplus.

AdditionalInformation :

Applywithout meeting all requirementsstatement 

If you dontmeet all the requirements but think you might still be right forthe role please apply anyway. Were always keen to speak to peoplewho connect with our mission andvalues.

We believe in equalopportunities

We work as one team.Wherever you come from. However you identify. And whichever paymentmethod you use. 

Our clients come fromall over the world and so do we. Hiring hardworking people andgiving them a community to thrive in is critical to oursuccess.

When you join our team well empower youto unlock your potential so you can do your best work. Wed love tohear how you think you could make a difference here withus. 

We want to set you up for successand make our process as accessible as possible. So let us know inyour application or tell your recruiter directly if you needanything to make your experience or working environment morecomfortable. Well be happy to supportyou.

Take a peek inside life atCheckout.com via

  • OurCulture video
  • Ourcareers page
  • OurLinkedIn Life pagesbit.ly/3OaoN1U  
  • OurInstagram

RemoteWork :

No

EmploymentType :

Fulltime

Key Skills
DigitalMarketing,Marketing,GoogleAnalytics,Pardot,HTML5,MailChimp,Marketing Automation,SalesforceMarketing Cloud,HubSpot,Responsys,Email Marketing,Social MediaManagement
Experience: years
Vacancy: 1

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