Regional Marketing Specialist

6 days ago


Dubai, Dubai, United Arab Emirates The Subway HR Team Full time

At The Subway HR Team, we are looking for a Regional Marketing Specialist to join our team in Dubai, UAE.

The ideal candidate will have a deep understanding of the regional markets and be able to execute marketing strategies and initiatives to reach their desired KPIs.

The Regional Marketing Specialist will oversee and support MFZ in executing marketing strategies and initiatives to reach their desired KPIs. The role requires a deep understanding of the regional markets and influencing MFZ to ensure they are aligned with EMEA Brand Strategies and Guidelines.

Main Responsibilities:

  • Serve as the Key Marketing Advisor and partner for MFZ - Providing guidance, tools, and resources to ensure consistent brand positioning and messaging across the region.
  • Lead on smaller markets and support on Bigger Markets - Guiding and Influencing MFZ to reach their AOP goals in line with the brand guideline and strategy.
  • Analyze market trends and consumer insights while identifying opportunities translated into actionable results.
  • Manage the CO-OP budget, working closely with the advertising and media agency in delivering key campaigns as per the alignment with MFZ.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing or any related field.
  • Minimum of 4 years of marketing experience, preferably within QSR industry.
  • Highly proficient in PowerPoint / Excel.
  • Must have legal authority to work in the UAE.
  • English is a must; Arabic is a plus.
  • Self-starter and must be detail-oriented with the ability to multitask, work under tight deadlines.


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