Product Marketing Specialist

2 weeks ago


Dubai, United Arab Emirates ABB Full time
Product Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Service Marketing & Sales Manager

Your role and responsibilities

As an Electrification Service Product Marketing Specialist at ABB, you will be responsible for developing and executing marketing strategies to promote ABB's electrification service products. You will work closely with cross-functional teams to drive product awareness, lead generation, and customer engagement. This role requires a deep understanding of electrical products and services, market dynamics, and customer needs within the electrification sector. • Identifying customer needs and position Digital Portfolio solutions which add value to the customer assets. • Understands the channel strategy and the establishment of related prices and prepares sales plans, reviews them, and proposes recovery plan(s) when needed. • Regularly update installed base in ServIS (the approved Service database) with the changes made at site. • Generate opportunities and leads to meet the assigned sales targets. • Utilizes IB database to understand the existing installed base (IB) and identifies and develops sales opportunities for Service products and solutions to penetrate the existing IB/new IBs in the market and promotes various upgrade, retrofit and value add solutions to the benefit of the customer and ABB. • Focuses on the entire Service portfolio to secure profit for assigned Business/Product Groups. • Own and implement electrification service (ELSE) sales strategies to ensure sustainable growth in orders and profitability (Future projections). • Account and segment focus approach to position advanced services, replacements, retrofits & upgrades, installation and commissioning, service workshop offerings, spare parts, SLAs (Service level agreements), energy efficiency, digital solutions, customer training, etc. • Ensure that all related activities meet legal and ethical compliance requirements are in accordance with overall company policies & procedures are conducted with employee safety as a priority and are aligned with the organization's goals and objectives. • Generates Service sales leads and develops new market opportunities by utilizing market trend information, identifying, and exploring potential new service portfolios.

Qualifications for the role

  • Marketing & Electrical Engineering Background.
  • 5-7 years of experience in marketing within UAE.
  • Proven track record as an application engineer for switchgears and protection relays.
  • Background in digital solutions is a must.
  • Strong analytical and problem-solving abilities
  • Strong technical expertise in selling service agreements.
  • Strong English communication & Negotiation skills are a must
  • Innovative mind and interest to explore new ideas and build strong relationships - excellent networking skills
  • Out-of-the-box thinking and exceptional problem-solving techniques


Benefits

  • Retirement plan

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory
  • Sales/ Marketing

    6 months ago


    Dubai, United Arab Emirates BRIGHT FUTURE MARKETING MANAGEMENT Full time

    **Job Title: Sales and Marketing Specialist/Manager** **Job Overview**:The Sales and Marketing Specialist/Manager is responsible for planning and executing sales and marketing strategies to achieve company growth objectives. This role involves identifying business opportunities, building and maintaining client relationships, and implementing effective...

  • Marketing Coordinator

    6 months ago


    Dubai, United Arab Emirates Green House Marketing Strategy Full time

    We are looking for a Marketing Coordinator to participate in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business...


  • Dubai, United Arab Emirates Atplay Marketing Full time

    **Responsibilities**: **Content Integration**:Collaborate with the marketing and content teams to understand educational messaging and marketing objectives. Utilize existing voiceovers and creatively integrate them into visually engaging and informative videos. **Video Production**:Oversee the end-to-end video production process, from concept development to...


  • Dubai, Dubai, United Arab Emirates Reliance Career Opportunities Full time

    Job OverviewWe are seeking a highly motivated and experienced Marketing Specialist to join our team in Dubai, United Arab Emirates. As a Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to promote our client's products and services.


  • Dubai, United Arab Emirates Amzn Marketing Plat Full time

    As an Amazon PPC and Listing Optimization Specialist, you will play a key role in enhancing our online presence and maximizing sales through strategic advertising campaigns and optimized product listings on the Amazon platform. You will be responsible for managing and optimizing our Amazon PPC campaigns, conducting keyword research, analyzing performance...


  • Dubai, United Arab Emirates Infinia Marketing Full time

    A young SMM agency is seeking a proactive Project / Business Development Manager (female) with strong English and marketing experience! RUSSIAN language is a big plus We are a young but already well-established marketing agency in the international market. We specialize in promoting small and medium-sized businesses on social media. You are a perfect fit...

  • Marketing Manager

    6 months ago


    Dubai, United Arab Emirates Digital Real Marketing Full time

    The Marketing Manager is responsible for developing and executing marketing plans to promote the company's products or services, build brand awareness, and generate leads. They work closely with other departments, such as sales, product development, and customer support, to ensure that the company's marketing efforts are aligned with its overall business...

  • Team Leader

    3 months ago


    Dubai, United Arab Emirates Saraya Marketing Full time

    **Job Overview**: **Key Responsibilities**: - **Team Leadership**: Lead, mentor, and motivate a team of Forex product specialists to achieve individual and collective goals. - **Product Development**: Oversee the development and enhancement of Forex products, ensuring they meet market needs and align with company strategy. - **Market Analysis**: Conduct...

  • Marketing Executive

    6 months ago


    Dubai, United Arab Emirates ASHTEL MARKETING Full time

    **About Us**: Ashtel Marketing is a dynamic and innovative company specializing in cutting-edge IT solutions such as digital marketing, website development, app development, IT networking, and Software as a Service (SaaS). We are committed to delivering high-quality, tailor-made solutions to our clients, ensuring their success in the rapidly evolving digital...


  • Dubai, United Arab Emirates Sponge Marketing Agency Full time

    **We are looking for a digital marketing sales specialist who is fluent in English and Arabic (a must). The role is to create business opportunities with new prospects and actively seek new sales opportunities.** **Responsibilities**: - Work cross-functionally within the company to communicate with all stakeholders in the client's success. - Create and...


  • Dubai, United Arab Emirates Sponge Marketing Agency Full time

    **We are looking for a digital marketing sales specialist who is fluent in English and Arabic (a must). The role is to create business opportunities with new prospects and actively seek new sales opportunities.** **Responsibilities**: - Work cross-functionally within the company to communicate with all stakeholders in the client's success. - Create and...


  • Dubai, United Arab Emirates Givaudan Full time

    Step into our world of creativity and joy! Fragrance Consumer Products - Consumer & Market Insights Coordinator - Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing...


  • Dubai, United Arab Emirates DIfX Technology LLc Full time

    **Product Marketing Professional** We are looking for a Product Marketer to improve our product marketing content output and shape product marketing campaigns that target prospective customers, Align all product marketing strategy with brand ideals. Build relationships with external vendors and key stakeholders Set product marketing budgets and track spend,...


  • Dubai, United Arab Emirates CEQUENS Full time

    **Job Summary**: The PMM will be joining Product Marketing team plays a central role in developing, positioning, and bringing our products and services to market. At CEQUENS, the PMM team works closely with the brand and growth marketing teams for product communication & messaging, Live demos at events, product campaigns etc, as well as product managers to...


  • Dubai, Dubai, United Arab Emirates Caliberly Full time

    Job Title: Social Media Marketing SpecialistAt Caliberly, we are seeking a highly skilled Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing social media strategies that drive engagement, increase brand awareness, and ultimately drive business results.Key...


  • Dubai, United Arab Emirates Promoters Marketing Full time

    **Position Title: Executive Secretary with Marketing Background** **Position Overview**: The Executive Secretary with a Marketing Background provides comprehensive administrative support to executives while leveraging marketing expertise to contribute to strategic initiatives and communications efforts. This role requires a unique blend of administrative...


  • Dubai, United Arab Emirates Hoxton Capital Management Full time

    Product Marketing Manager The Role: Hoxton Capital Management is a private wealth advisory business, which focuses on servicing both international investors and expatriates worldwide. We are at the forefront of developing a cutting-edge wealth management app equipped with powerful tools such as net worth tracking and a suite of free financial tools. As we...


  • Dubai, United Arab Emirates Nethermind Full time

    **What are we all about?**: We are a team of builders and researchers on a mission to empower enterprises and developers worldwide to access and build on decentralized systems. Our expertise covers several domains: Ethereum and Starknet protocol engineering, layer-2, cryptography research, protocol research, decentralized finance (DeFi), security auditing,...


  • Dubai, United Arab Emirates Hoxton Wealth Full time

    **The Role**: Hoxton Capital Management is a private wealth advisory business, which focuses on servicing both international investors and expatriates worldwide. We are at the forefront of developing a cutting-edge wealth management app equipped with powerful tools such as net worth tracking and a suite of free financial tools. As we continue to grow, we are...


  • Dubai, United Arab Emirates Edwards Lifesciences Full time

    Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting,...