Digital Marketing Intern

3 weeks ago


Dubai, Dubai, United Arab Emirates Philips Full time
Roles and responsibilities

As a Digital MarketingIntern you will join an exciting journey ofsupporting various projects to support digital media and consumermarketing activities for Philips Personal Health in Middle East& North Africa(MENA).

Yourrole:

  • Coordinate withthe Consumer Marketing team on brainstorming & aligning onmarketing campaigns for MENA region;
  • Usevarious tools to pull out data and provide the insights fromdigital marketing campaigns, create reports about the effectivenessof digital marketing campaigns;
  • Performingmarket analysis and research oncompetition;
  • Monitoring social media platformsfor brand mentions or negative comments about a company'sproducts or services;
  • Assist in marketing andadvertising promotional activities (e.g. social media, direct mailand web);
  • Manage and update company databaseand customer relationship management systems (CRM).

You're theright fit if:

  • You are astudent of Bachelor's or Master's in Marketing/ Business Administration / Engineering, who is available to workmin. 3 days/week (ideally full time);
  • You speakvery good Arabic and poses great communication and presentationskills;
  • Have knowledge of digital media, dataanalytics, and content creating as well as Microsoft Excel andPower Point savvy;
  • Genuinely curios &interested in learning along with professionaldrive.
Desired candidate profile
  • Content Creation andManagement:

    • Assistingin writing and creating content for blogs, websites, and socialmedia platforms.
    • Supporting the creation ofemail campaigns, newsletters, and promotionalmaterials.
    • Helping design graphics or visualsusing tools like Canva or Adobe Photoshop (ifapplicable).
  • SocialMediaManagement:

    • Managingand scheduling posts across social media platforms (Facebook,Instagram, Twitter, LinkedIn, etc.).
    • Monitoringsocial media engagement, responding to comments, and interactingwith followers.
    • Assisting in growing andengaging the brand's social mediaaudience.
  • SEO(Search EngineOptimization):

    • Assistingwith SEO efforts by researching keywords, optimizing content, andensuring website content is search-enginefriendly.
    • Analyzing website traffic using toolslike Google Analytics to measure SEOperformance.
    • Learning how to conduct on-pageand off-page SEOstrategies.
  • EmailMarketing:

    • Helpingcreate email campaigns and newsletters using platforms likeMailChimp or HubSpot.
    • Monitoring theeffectiveness of email campaigns (open rates, click-through rates,etc.) and suggestingimprovements.
  • MarketResearch:

    • Conductingresearch on industry trends, competitors, and target audiencebehavior.
    • Gathering data to inform marketingstrategies andcampaigns.
  • PaidAdvertising:

    • Assistingwith the creation and management of paid advertising campaigns(Google Ads, Facebook Ads, etc.).
    • Monitoring adperformance and suggesting optimizations based on campaignresults.
  • Analyticsand Reporting:

    • Trackingkey performance metrics (KPIs) to evaluate the success of digitalmarketing campaigns.
    • Creating reports andproviding insights into website traffic, social media performance,and other digital campaigns.
    • Learning how touse tools like Google Analytics, SEMrush, or social media analyticsplatforms.
Key Skills
MarketingDevelopment,Marketing Skills,Marketing Strategy
Employment Type : Full-time
Department / Functional Area: Marketing
Experience: Not Mentionedyears
Gender: Male
Vacancy: 1
Joining Date: Thu, 06 Mar 2025

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