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Growth Manager

1 month ago

Abu Dhabi, Abu Dhabi, United Arab Emirates CAREEM Full time
Roles and responsibilities

The role is responsible forspearheading the growth strategy for the grocery business, drivinguser engagement, retention, and revenue through innovative growthcampaigns and data-driven initiatives.

Thisrole specifically focuses on scaling the grocery vertical byleveraging platform synergies, partnerships, and localizedmarketing efforts.

WhatYou'llDo

GrowthStrategy Development

  • Design and implement a comprehensivegrowth strategy for the grocery vertical, covering user engagement,retention, and revenue growth.
  • Identify andprioritize high-impact growth opportunities based on marketanalysis, customer insights, and competitivebenchmarking.
  • Align growth plans withorganizational objectives, ensuring consistent progress towardsrevenue and market share targets.

Advanced CustomerSegmentation and Personalization

  • Utilize data-driven approaches tobuild detailed customer segments based on behavior, demographics,and purchasing patterns.
  • Implement cohortanalysis to track user behavior over time, identify trends, anddevelop targeted retention and engagementstrategies.
  • Develop tailored marketinginitiatives for different customer cohorts, ensuring personalizedexperiences that drive higher engagement andloyalty.
  • Design behavior-based triggers forlifecycle marketing, ensuring timely and personalizedcommunications that improve customer satisfaction andretention.

Customer engagement,Retention and Loyalty

  • Create and execute initiatives toenhance customer engagement and retention, focusing on repeatpurchases, basket size growth, and customerloyalty.
  • Build and scale personalizedengagement and retention strategies using insights from userbehavior, preferences, and transactiondata.
  • Implement rewards programs, subscriptionmodels, or gamification features to increase user stickiness andlifetime value.
Desired candidate profile
  • Monitor and analyze key growth metrics (e.g.,OPU, ARPU, conversion rates) to identify trends, gaps, andopportunities.
  • Implement predictive analyticsto anticipate customer needs and proactively engage users withrelevant offers and experiences.
  • Partner withengineering and product teams to develop dashboards and attributionmodels to track the performance of growthinitiatives.
  • Use A/B testing andexperimentation frameworks to iterate and optimize campaigns acrosschannels

Market-SpecificCustomization

  • Collaborate with regional teams totailor growth strategies to local market dynamics, ensuringrelevance and resonance with targetaudiences.
  • Develop geo-specific promotionalstrategies to capitalize on local customer preferences andcompetitive landscapes.
  • Identify and onboardregional partners (e.g., grocery chains, retailers) to enhancereach.

WhatYou'll Need

  • Bachelor's orMaster's degree in Marketing, Engineering, Data Science,or a related field
  • 8+ of experience in growthmarketing, with a focus on e-commerce, grocery delivery, or techplatforms
  • Hands-on experience with tools likeGoogle Ads, Meta Ads Manager, SQL, Tableau, orLooker.
  • Well versed in data mining, statisticalmodeling and advanced data analysis
  • Strongunderstanding of A/B Testing, Regression Analysis, UserSegmentation, Cohort analysis, churn/attrition modeling, CLTVmodels
  • Proficiency in analyzing and leveragingmetrics such as CAC, LTV, ARPU, and conversionrates.
  • Excellent communication and stakeholdermanagement skills,
  • Deep understanding ofgrocery market trends, customer behavior, and competitivelandscapes
Key Skills
Administrative Tasks,BusinessGrowth,Management Experience
Employment Type: Full-time
Department / FunctionalArea: Administration
Experience: Not Mentioned years
Gender: Male
Vacancy: 1
Joining Date: Wed, 22 Jan2025