Brand Marketing Specialist

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates GMG Full time
Roles and responsibilities

Senior MarketingExecutive will be responsible for driving brand awareness andgrowth for our sports retail brands. This includes identifyingstrategic opportunities, facilitating impactful marketingactivations, and enhancing customer engagement to increase foottraffic and conversion rates. The role will focus on executingtargeted campaigns and initiatives that elevate the brandexperience and drive measurable results for diverse SportsBrands.

JobDescription:

  • Supportsthe function to network, build relationships, and partner withinternal and external stakeholders for the purpose of promoting thebrand
  • Researches and identifies potentialactivations to act as a brand influencer and play a role inrepresentation of Sports brands.
  • Works closelywith marketing and communications teams to establish and maintainan assertive brand outreach on socialplatforms.
  • Works with cross-functional teams ina fast-paced environment with multiple deadlines to create relevantand versatile activations, content to engage target audiences,promote our brand and driveengagement.
  • Maintains records related tomarketing expenses and regularly updates management on budgetexpenditure and overall costs.
  • Gathers allrequirements and feedback from malls and ensures promptcommunication to the relevant internalfunctions.
  • Acts as a main point of contactbetween Sun & Sand Sports and the brands for any relatedmatters and ensures escalation of any issues to the managementwhenever required
  • Coordinates with internal andexternal stakeholders to ensure smooth execution of sportsmarketing activities
  • Creates and managesperiodic communication summary report of all activities to keep theteam abreast of ongoing and completedinitiatives
  • Assists the functions to prepareregular reports and analysis on return on investment(ROI)

PeopleManagement:

  • Definesperformance goals at the start of the year in discussion with thereporting manager and ensures that the goals are achieved duringthe course of the year
  • Takes ownership ofhis/her own learning agenda by identifying development needs inconsultation with the manager and agreeing on the individualdevelopment plan which goes beyond just training anddevelopment
  • Keeps abreast of professionaldevelopments, new techniques and current issues through continuededucation and professional growth

Functional/TechnicalCompetencies:

With relevant GCCexperience, they should be adept at creating and executingcampaigns that resonate both globally and locally, tailoringstrategies for regional moments while maintaining global brandconsistency. They must excel in building strong relationshipswithin the team and with key external stakeholders, including mediapartners, influencers, and event organizers, to ensure the seamlessexecution of offline activations, PR, and OOH campaigns that drivemeaningful engagement and measurable results.

Desired candidateprofile

1. BrandStrategyDevelopment

  • CreateBrand Strategy: Develop and implement comprehensivebrand strategies that align with the company's vision,mission, and targetaudience.
  • BrandPositioning: Define and refine the brand'spositioning in the market, ensuring it is distinct, competitive,and resonates withconsumers.
  • Brand Voice andMessaging: Establish and maintain thebrand's tone, voice, and messaging guidelines, ensuringconsistency across all channels andtouchpoints.
  • MarketResearch: Conduct market research to gather insightsinto consumer behavior, market trends, and competitor activities.Use this information to refine brandstrategies.

2. CampaignPlanning andExecution

  • CampaignManagement: Lead the planning, development, andexecution of brand marketing campaigns across various media,including digital, print, television, and socialmedia.
  • CreativeDirection: Collaborate with creative teams, such asdesigners, content creators, and agencies, to develop engaging andvisually appealing brandassets.
  • Integrated MarketingCampaigns: Ensure campaigns are integrated acrossall marketing channels and align with other departmental efforts,such as product marketing andcommunications.
  • BudgetManagement: Oversee the budget for brand marketingcampaigns, ensuring funds are allocated efficiently and campaignsare executed within budget.

3.Brand Communication andPromotion

  • PublicRelations: Manage brand PR efforts, including mediarelations, press releases, and public announcements that enhancebrand reputation.
  • ContentCreation and Management: Oversee the creation ofcontent, including blog posts, social media content, video content,and other marketing collateral that aligns with the brandstrategy.
  • EventPlanning: Plan and manage brand events,sponsorships, and activations to boost visibility and strengthenrelationships with customers andstakeholders.
  • Partnerships andCollaborations: Build relationships with externalagencies, influencers, and partners to expand the brand'sreach and enhance marketingefforts.

4. BrandPerformance Monitoring andReporting

  • TrackBrand Metrics: Monitor key brand metrics such asbrand awareness, engagement, market share, and customer sentimentto assess campaign effectiveness and brandhealth.
  • Data-DrivenInsights: Use data analytics tools to analyzecampaign performance, customer behavior, and market trends,adjusting strategies based oninsights.
  • Report to SeniorManagement: Provide regular updates to seniorleadership on brand performance, campaign success, and strategicinitiatives.
  • ContinuousImprovement: Identify areas for improvement inbranding efforts and implement changes to optimizeperformance.

5. TeamLeadership andCollaboration

  • LeadMarketing Team: Manage and mentor a team of brandmarketing professionals, fostering a collaborative andhigh-performingenvironment.
  • Cross-FunctionalCollaboration: Work closely with product marketing,digital marketing, sales, and customer service teams to ensurebrand consistency and alignment with businessobjectives.
  • Training andDevelopment: Provide guidance and training to teammembers on branding best practices, marketing strategies, and newtrends.

6. BrandInnovation andTrendspotting

  • StayAhead of Trends: Keep up to date with industrytrends, emerging technologies, and consumer behavior shifts toensure the brand remains relevant andcompetitive.
  • Innovate BrandCampaigns: Introduce new, creative ways to engagewith customers, utilizing cutting-edge tools and technologies(e.g., AI, augmented reality, influencermarketing).
  • Test NewApproaches: Experiment with new branding strategies,campaigns, and channels to discover new opportunities for brandgrowth.
Key Skills
Brand Development,Brand Management,BrandMarketing
Employment Type :Full-time
Department / Functional Area: Brand Strategy
Experience: years
Gender: Male
Vacancy: 1

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