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Brand Marketing Executive
1 month ago
The role holder is responsible forensuring effective implementation of Marketing activities acrossthe relevant focus area: Events, PR, social media, CorporateCommunication, etc. to support the marketing strategy andobjectives for the portfolio of diverse SportsBrands.
Job Description:
- Work cohesively withall members of the marketing team to create an omni channelactivation plan and drive implementation to maximize brandexposure.
- Assists the function to prepareregular reports and analysis on return on investment (ROI)Monitorand benchmark competitor activities, category trends and consumerhabits in the market, recommending plans and actions to ensurecompetitive advantage.
- Creates and managesperiodic communication summary report of all activities to keep theteam abreast of ongoing and completedinitiatives.
- Identify activation opportunitiesacross channels and recommend innovativesolutions.
- Liaise with internal team members(product team, brand team, etc.) as well as external teams(agencies, influencers andcommunities).
- Execute approved social mediacalendars in line with brand guidelines
- Craftand liaise on briefs for content creation in line with brandguidelines
- Coordinates with internal andexternal stakeholders to ensure smooth execution of sportsmarketing activities
- Maintains records relatedto marketing expenses, and regularly updates management on budgetexpenditure and overall costs
- Proficient userof MS Office (Excel, PPT,etc.)
PeopleManagement:
- Definesperformance goals at the start of the year in discussion with thereporting manager and ensures that the goals are achieved duringthe course of the year
- Takes ownership ofhis/her own learning agenda by identifying development needs inconsultation with the manager and agreeing on the individualdevelopment plan which goes beyond just training anddevelopment.
- Keeps abreast of professionaldevelopments, new techniques and current issues through continuededucation and professionalgrowth
Functional/TechnicalCompetencies:
- Socialmedia management
- Contentplanning
- Vendormanagement
- Creativeproblem-solving
1. Brand StrategyDevelopment
- DefineBrand Vision and Positioning: Collaborate withsenior leadership and marketing teams to define thebrand's vision, mission, values, and unique sellingpropositions (USPs).
- TargetAudience Analysis: Conduct market research tounderstand customer needs, preferences, and behaviors. Segment theaudience and create tailored marketing strategies that resonatewith each segment.
- BrandDifferentiation: Identify and communicate what setsthe brand apart from competitors and ensure that thisdifferentiation is reflected in all marketingmaterials.
2. CampaignPlanning andExecution
- CampaignStrategy: Develop comprehensive marketing campaignsthat align with business objectives and enhance brand visibility.This includes advertising, digital marketing, and promotionalstrategies.
- Cross-ChannelMarketing: Plan and execute marketing activitiesacross various channels, including digital (social media, email,website), traditional (print, TV, radio), and experiential (events,activations).
- BudgetManagement: Work within a specified marketingbudget, ensuring the most effective allocation of resources toachieve campaign goals while maintainingcost-efficiency.
3.Brand Awareness andRecognition
- IncreaseBrand Visibility: Implement strategies to raisebrand awareness through a variety of media, including advertising,public relations, content marketing, and influencerpartnerships.
- Monitor BrandPerception: Track customer perceptions and brandsentiment through surveys, reviews, and social listening, ensuringthat the brand maintains a positive publicimage.
- Partnerships andSponsorships: Identify and secure partnerships withother brands, influencers, or events that can help extend brandreach and recognition.
4.Content Creation andCommunication
- ContentDevelopment: Create and curate compelling contentthat reflects the brand's voice, including blog posts,videos, graphics, and social mediaposts.
- Consistency AcrossTouchpoints: Ensure brand consistency across allcontent, from digital platforms to physical assets like packaging,store displays, and promotionalmaterials.
- Messaging:Develop key messaging that communicates the brand'svalues, products, and services effectively to the targetaudience.
5. MarketResearch andAnalysis
- CompetitorAnalysis: Continuously monitor and analyzecompetitors' branding, marketing tactics, and markettrends to identify opportunities andthreats.
- CustomerInsights: Gather and analyze customer feedback,behaviors, and preferences to shape brand messaging andstrategies.
- PerformanceTracking: Use analytics tools to assess theeffectiveness of brand campaigns and adjust strategies based onperformance data, such as engagement rates, reach, andROI.
6. BrandGuidelines andGovernance
- BrandGuidelines Development: Create and maintaincomprehensive brand guidelines that define the brand'stone, visual identity, and messaging standards to ensureconsistency across alltouchpoints.
- BrandTraining: Educate internal teams, partners, andstakeholders on the brand guidelines to maintain a unified andconsistent brand image.
- QualityControl: Review and approve brand-related materials,ensuring they align with brand guidelines and uphold thecompany's standards.
MarketingDevelopment,Marketing Skills,Marketing Strategy
Employment Type : Full-time
Department / Functional Area: Marketing
Experience: Not Mentionedyears
Gender: Male
Vacancy: 1
Joining Date: Tue, 21 Jan 2025