Sales Marketing Specialist

5 days ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Delta Medical Laboratories Full time
Roles and responsibilities

A Sales & Marketing Specialist is responsible for both driving sales and promoting a company's products or services through strategic marketing initiatives. This role combines skills in sales, marketing, and business development to create campaigns that increase brand awareness, attract customers, and drive revenue. A Sales & Marketing Specialist works closely with the sales and marketing teams to ensure alignment between marketing strategies and sales goals.

Here are the key skills and responsibilities for a Sales & Marketing Specialist:

1. Sales Strategy Development

  • Identifying Sales Opportunities: Researching market trends and analyzing customer needs to develop targeted sales strategies.
  • Setting Sales Goals: Developing specific, measurable, attainable, relevant, and time-bound (SMART) sales goals that align with overall business objectives.
  • Lead Generation: Creating and managing processes to generate qualified leads through various channels such as digital marketing, cold calling, events, and referrals.

2. Marketing Strategy & Planning

  • Market Research: Understanding market trends, customer behavior, competitor offerings, and identifying potential opportunities to create compelling marketing strategies.
  • Campaign Planning: Developing and executing integrated marketing campaigns across multiple channels (digital, print, social media, etc.).
  • Content Creation & Messaging: Crafting the right messages for different customer segments and creating content that resonates with target audiences (e.g., blog posts, advertisements, landing pages).

3. Digital Marketing

  • SEO & SEM: Optimizing websites for search engines to improve organic search rankings and running paid search engine marketing (SEM) campaigns to drive traffic.
  • Email Marketing: Designing email campaigns to nurture leads, engage existing customers, and promote new products or services.
  • Social Media Marketing: Managing and optimizing social media accounts (Facebook, Instagram, LinkedIn, etc.) to build brand awareness, engage with customers, and drive sales.
  • Analytics & Performance Tracking: Using analytics tools (like Google Analytics, Facebook Insights, etc.) to measure campaign performance and adjust strategies based on results.

4. Brand Management

  • Brand Positioning: Developing clear brand positioning strategies and ensuring that all marketing efforts align with the brand's voice, values, and image.
  • Content Consistency: Ensuring brand messaging is consistent across all platforms and marketing materials.
  • Public Relations: Building and maintaining a positive public image through media relations, press releases, and outreach efforts.

5. Customer Relationship Management (CRM)

  • Customer Segmentation: Identifying different customer segments and creating targeted marketing campaigns tailored to their specific needs.
  • Nurturing Leads: Building relationships with leads and existing customers through regular communication, offers, and engagement to convert them into repeat buyers.
  • Customer Retention: Developing programs (like loyalty or referral programs) to retain customers and encourage repeat business.
Desired candidate profile

6. Sales Support & Collaboration

  • Collaboration with Sales Team: Working closely with the sales team to ensure marketing efforts align with sales goals, improving conversion rates.
  • Sales Training: Supporting the sales team with training on new products, services, and the latest marketing strategies.
  • Lead Handoff: Ensuring a smooth transition of leads from marketing to sales, providing the sales team with necessary information to close the deal.

7. Content Strategy & Creation

  • Writing & Editing: Creating compelling marketing materials such as blog posts, product descriptions, brochures, and social media content.
  • Visual Content: Working with designers to create visual content such as graphics, infographics, and videos to enhance marketing campaigns.
  • Content Calendars: Developing content calendars to plan and schedule marketing activities across all channels.

8. Advertising & Promotion

  • Paid Media Campaigns: Managing paid advertising campaigns (Google Ads, Facebook Ads, display ads, etc.) to boost product visibility and drive traffic to landing pages.
  • Promotions & Offers: Designing promotional strategies, including discounts, coupons, or special offers to incentivize customer purchases.
  • Event Marketing: Planning and executing promotional events, product launches, webinars, and trade shows to increase brand visibility and engage with customers.

9. Market and Competitor Analysis

  • Competitive Analysis: Continuously monitoring competitors' products, pricing, and marketing strategies to adjust and differentiate your brand.
  • Customer Insights: Gathering feedback from customers and using market research to identify new trends and refine marketing strategies.
  • Demand Forecasting: Using market data to predict product demand and plan marketing strategies accordingly.

10. Analytics & Reporting

  • Data-Driven Decisions: Using data from marketing campaigns, sales reports, and customer feedback to evaluate the effectiveness of strategies and make informed decisions.
  • Sales Metrics: Tracking sales performance and measuring key performance indicators (KPIs) like customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and return on investment (ROI).
  • Reporting: Regularly reporting on campaign performance, marketing budgets, and sales results to stakeholders and management.

11. Customer Acquisition & Lead Conversion

  • Conversion Optimization: Improving the customer journey from awareness to purchase by optimizing landing pages, calls-to-action (CTAs), and user experience.
  • Referral Programs: Creating referral programs to incentivize existing customers to bring in new leads or customers.
  • Sales Funnels: Designing and managing sales funnels to guide potential customers through the buying process, ensuring they are nurtured at each stage.

  • Sales and Marketing Specialist

    26 minutes ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Bureau Veritas Switzerland AG Full time

    Key ResponsibilitiesDevelop and execute comprehensive marketing and sales plans to drive business growth.Identify and pursue new business opportunities through market research and analysis.Maintain strong relationships with existing clients and stakeholders.The Sales and Marketing Specialist will work closely with the sales team to identify new business...

  • Sales Marketing Specialist

    4 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Delta Medical Laboratories Full time

    Roles and responsibilitiesA Sales &Marketing Specialist is responsible for both drivingsales and promoting a company's products or servicesthrough strategic marketing initiatives. This role combines skillsin sales, marketing, and business development to create campaignsthat increase brand awareness, attract customers, and driverevenue. A Sales & Marketing...

  • Sales Marketing Specialist

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Delta Medical Laboratories Full time

    Roles and responsibilitiesA Sales &Marketing Specialist is responsible for both drivingsales and promoting a company's products or servicesthrough strategic marketing initiatives. This role combines skillsin sales, marketing, and business development to create campaignsthat increase brand awareness, attract customers, and driverevenue. A Sales & Marketing...

  • Marketing and Sales Support Specialist

    16 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Khidmah Full time

    Job SummaryWe are seeking a highly skilled Marketing and Sales Support Specialist to join our team. In this role, you will be responsible for providing support to the marketing and sales teams, including coordinating events and activities, preparing reports, and maintaining accurate records.The ideal candidate will have experience in marketing and sales...

  • Sales and Marketing

    2 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Al Malaki Specialist Hospital Full time

    We are insearch of an efficient Front-end Developer to join our DevelopmentTeam. As a Front-end Developer, you should have prior experience inwriting front-end code for client-side as well as server-side webapplications. If you love programming and areeager to learn new technologies, this role is perfect for you. Youcan send in your applications to us...

  • Sales and Marketing

    4 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Al Malaki Specialist Hospital Full time

    We are insearch of an efficient Front-end Developer to join our DevelopmentTeam. As a Front-end Developer, you should have prior experience inwriting front-end code for client-side as well as server-side webapplications. If you love programming and areeager to learn new technologies, this role is perfect for you. Youcan send in your applications to us...

  • Marketing and Sales Support Specialist

    16 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Green Mountains Full time

    Job OverviewWe are seeking a talented Marketing and Sales Support Specialist to join our team at Green Mountains.The ideal candidate will have 3 years of experience in Sales and/or Customer Service, with knowledge of sales operations, workflows, and processes. Proficiency in the system is an advantage.Duties and ResponsibilitiesReceiving and recording all...

  • Marketing and Sales Professional

    6 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Emirates Talent Connect Full time

    Sales Specialist - A Key Role at Emirates Talent ConnectAs a Sales Specialist at Emirates Talent Connect, you will play a critical role in driving business growth through strategic sales partnerships. Your primary responsibility will be to identify and pursue new business opportunities across various sectors, including marketing services, ELV systems,...

  • Sales Growth Specialist

    2 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates DIGITAL FALCON Full time

    Sales Growth SpecialistWe are seeking a highly motivated Sales Growth Specialist to join our team at DIGITAL FALCON. In this role, you will be responsible for developing and executing sales strategies to drive business growth and revenue.Your primary focus will be on identifying and pursuing new business opportunities in the digital marketing space,...

  • Arab Market Specialist

    16 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates ALNASR TECHNICAL TRADING AGENCIES LLC Full time

    ALNASR TECHNICAL TRADING AGENCIES LLC is seeking a highly skilled Arab Market Specialist to collaborate with our marketing and sales teams in ensuring coordinated efforts and achieving common goals.The ideal candidate will be responsible for preparing and delivering compelling commercial proposals that meet customer needs and highlight the value of our...

  • Sales and Growth Specialist

    7 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates A3 Agency Full time

    A3 Agency - Sales and Growth SpecialistWe are seeking a results-driven Sales and Growth Specialist to join our team at A3 Agency.Job Description:The successful candidate will be responsible for developing and implementing strategies to drive sales growth and revenue expansion. As a Sales and Growth Specialist, you will work closely with cross-functional...

  • Sales Specialist

    19 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Vienna Trading LLC Full time

    The Sales Specialist will be responsible for the sales & technical/clinical support of hearing aids & cochlear implants products across Abu Dhabi Emirates.Key Responsibilities:Coverage of Governmental & Privates Hospitals / Medical centers.Provide clinical and technical support on all aspects of hearing aids products (technical support/troubleshooting,...

  • Digital Marketing Specialist

    16 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates OHS Recruitment Full time

    Our innovative digital marketing agency is looking for a talented Digital Marketing Specialist to join their dynamic team. With 2-3 years of experience in similar roles, this individual will be responsible for driving business growth through effective lead generation and client acquisition.Key Responsibilities:Identify new business opportunities within the...

  • Marketing Communications Specialist

    5 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Aldar Properties PJSC Full time

    About the RoleAldar Properties PJSC is seeking a highly skilled Marketing Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversions.The ideal candidate will have extensive knowledge of CRM related activities,...

  • Residential Market Specialist

    5 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates PXI Real Estate Full time

    PXI Real Estate is a leading real estate firm in Abu Dhabi, offering expert services in property sales and investment consultancy. We are currently seeking a Residential Market Specialist to join our team and contribute to our success.The ideal candidate will have a strong background in business and a passion for the real estate industry. You will be...

  • Sales and Marketing Specialist

    4 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Rashmi Metaliks Full time

    About Rashmi MetaliksRashmi Metaliks is a leading manufacturer of Ductile Iron (DI), Glass Reinforced Plastic (GRP), High-Density Polyethylene (HDPE), and Oriented Polyvinyl Chloride (OPVC) pipes in the UAE market. We are seeking a highly motivated Sales Engineer to drive sales and market expansion in the infrastructure, water supply, and industrial...

  • UAE Pharmaceutical Market Access Specialist

    16 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Sunstar Full time

    UAE Pharmaceutical Market Access Specialist Job Summary:We are seeking a highly experienced UAE Pharmaceutical Market Access Specialist to join our team at Sunstar.Responsibilities:Secure product registrations, renewals, and approvals through effective collaboration with regulatory teams.Manage key account relationships, ensuring alignment and achievement of...

  • Digital Marketing Specialist- Abu Dhabi UAE

    1 day ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Elevon Core Full time

    Fulltime Permanent Abu Dhabi UAE Posted 4 years agoWe are looking for an experienced Digital Marketing Specialist who can contribute to the planning, implementation, and optimization of online marketing duties. To be a successful Digital Marketing Specialist, you should have extensive knowledge of marketing and technology best practices. You should be...

  • Government IT Sales Specialist

    3 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Sangfor Technologies Full time

    Sangfor Technologies is seeking an experienced Government IT Sales Specialist to join our team in Abu Dhabi. As a Government IT Sales Specialist, you will be responsible for identifying and creating new sales opportunities to maintain and develop good relationships with customers.Main Responsibilities:Develop and execute sales strategies to achieve sales...

  • Sales and Marketing Expert

    6 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Emirates Talent Connect Full time

    About Emirates Talent ConnectAt Emirates Talent Connect, we are committed to delivering exceptional sales solutions that drive business growth. Our team of seasoned professionals is dedicated to helping clients achieve their goals through strategic sales partnerships.Job OverviewWe are seeking a highly skilled Sales Specialist to join our dynamic team. The...