Home Care Marketing and Sales Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Neo Science Full time

The Home Care Marketing and Sales Manager is responsible for the management of sales and relationships with targeted key referral customers and community organizations (i.e., Referral Provide Network or RPN) for the Home Instead Pasadena office.

The sales marketing manager maintains the company's existing relationships with key RPN's, in addition to developing and managing new RPN relationships.

The SMM ( sales marketing manager ) serves as the interface between the community we serve, the franchise case management team and franchise leadership.

The SMM serves to understand the customer's demands, develops a plan on how to meet these demands, markets our brand and local differentiation, and generate sales inquiries for the company as a result.

This leadership role requires an understanding of the Home Care industry, creativity, initiative, strong communication and presentation skills, and a willingness to work as a team player to support all functions within the organization.


Primary Responsibilities:
Reflect the core values of Saphire home care.

Must maintain the minimum SMM Metric Standards listed under Critical Numbers

Identify referral providers

Develop strong working relationships with RPN by following the consultative sales process

Maintain ongoing communication and a consistent follow-up schedule with potential and existing RPN members

Develop, implement, and maintain an in-service program to educate RPN members on various topics that highlights the supportive role Home Instead plays in adult care

Coordinate exhibitor or networking opportunities to promote the company

Recognize and pursue opportunities to modify service plans to best support the ongoing needs of clients and promote to RPN


Document and monitor RPN activities within the current software platform (e.g., Salesforces), such as service inquires referrals by RPN members, conversion of service inquires to clients, etc.

Stay within allocated marketing budget

Demonstrate open and effective communication with the managment colleagues, CAREGivers, clients and family members

Maintain regular attendance at the office to execute job responsibilities

Adhere to all company policies, procedures and business ethics codes and ensurethat they are communicated and implemented within the team

Secondary Responsibilities:
Work with strong leadership to analyze the department's budget. Maintain the budget as monies are dispersed throughout the department needs of service, marketing and or advertising.

Meetings - Having regular meetings to discuss the marketing, service products, advertising and franchise goals as needed and required

Deadlines - Agreeing to deadlines for specific tasks with the RPN's., internal clients and franchise mandatory group meetings

Management - Must manage own portfolio of Key accounts. Pull together key players within the company team.

Critical Numbers:
≥ 33% Total Revenue from RPN referrals

Requirements:

College degree required


4-10 years of experience in home care, health care or senior-related industry required, an equivalent combination of education and work experience may be considered.

Former home care Administrator, Wellness Director, or Nurse a plus.

Must possess a valid driver's license

Supervisory Responsibilities:


There are no direct report supervisory responsibility with the SMM role, however, the role is ultimately responsible for all delegated task to office resources.


Knowledge, Skills and Abilities:
Must have an understanding of and uphold the policies and procedures established by DHA MOPH.

Must demonstrate excellent oral and written communication skills and the ability to listen effectively

Must have the ability to work independently, maintain confidentiality of information and meet deadlines

Must demonstrate effective interpersonal skills as well as sound judgment and good decision-making skills

Must demonstrate discretion, integrity and fair-mindedness consistent with office standards, practices, policies and procedures

Must demonstrate knowledge of the senior care on call telemedicine Lab-at-home services

Must have the ability to organize and prioritize daily, weekly, monthly, quarterly and yearly work

Must possess the qualities of an ideal team player

Must have the ability to present a professional appearance and demeanor

Must have the ability to operate office equipment

Must be patient and congenial on the telephone

Must have computer skills and be proficient in Excel and Word

Must have the availability to work evenings or weekends as required

Must have the ability to perform duties in a professional office setting

Must have the ability to work as a part of a team

Ability to commute/relocate:

  • Dubai: Reliably commute or planning to relocate before starting work (required)

Education:

  • Bachelor's (preferred)

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