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Customer Success and CRM Analyst
1 week ago
This role is crucial for the seamless integration of CRM optimization and customer success, ensuring that our marketing strategies are data-driven, and our customers are well-supported and satisfied. If you are a strategic thinker with a passion for both technical CRM management and customer relationship management, we would love to hear from you.
Responsibilities:- Design, test, launch, and optimize marketing campaigns and workflows, including email marketing, lead generation, customer retention/satisfaction, and loyalty programs.
- Use CRM systems and tools such as Zoho, Mailchimp, HubSpot, and Salesforce to track and measure campaign results.
- Develop and maintain strong relationships with customers to ensure high levels of customer satisfaction and loyalty.
- Act as the primary point of contact for customer inquiries and issues, ensuring timely and effective resolution.
- Assist customers in effectively using CRM tools and executing marketing campaigns.
- Collect, process, and report on customer data from the CRM system and other sources.
- Use Excel, Tableau, and Power BI to extract, manipulate, and visualize data, generating insights and recommendations for marketing campaigns and customer segments.
- Help customers understand their data to improve their marketing strategies.
- Implement B2B marketing campaigns, preferably in the automotive services, claims, and repair domain.
- Support customers in promoting SaaS solutions effectively.
- Monitor and manage customer databases and CRM systems.
- Collaborate with internal teams and customer teams to integrate business processes into the CRM.
- Recommend enhancements to the CRM system and customer interaction processes to improve engagement and satisfaction.
- Demonstrate leadership in managing and motivating teams.
- Handle conflicts within the team or with other departments effectively.
- Conduct performance evaluations and provide feedback to team members.
- Develop and maintain reports on marketing and sales metrics.
- Analyse customer data to understand behaviours and trends, providing actionable insights.
- Bachelor's degree or higher in Business Management/Economics or Computer Science/Information Systems.
- Hands-on experience with CRM systems and tools such as Zoho, Mailchimp, HubSpot, and Salesforce.
- Proficient in using Excel, Tableau, and Power BI for data analysis and visualization.
- High proficiency in English Communication
- 8 years' Experience in the automotive services, claims, and repair domain.
- 3 Plus years' Experience with B2B marketing campaigns and promoting SaaS solutions.
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