Digital Retention Manager
2 weeks ago
we believe in freedom. We think that the possibilities are limitless when you're free to choose.
In fact, we've spent the last 20 years innovating, creating new and better products for our
consumers to choose from.
But our business isn't just business. Our business is our people. Their talent. Their potential. We believe
when they're free to be themselves, grow, travel and develop,
amazing things can happen for our business.
That's why our employees, from around the world, choose to be a part of JTI.
It is why 80% of employees feel happy working at JTI. And why we've been awarded
Global Top Employer status, ten years running.
Digital Retention Manager
What this position is about - Purpose
The Digital Retention & Advocacy Manager, will be responsible for driving strategy to onboard, engage and retain active consumer profiles.
The role will interact with marketing and sales teams, digital acquisition, retention, and data & analytics teams to impact the full consumer lifecycle and improve business outcomes.
What will you do - Responsibilities:
-
Retention and Advocacy plan:
- Build the Retention journey and the loyalty strategy to reduce churn and push the advocacy
- Must perfectly know the targeted consumers and understand their behavior to identify significant additional retention opportunities
- Collaborate with local brand teams and Global DBU Product teams to continuously develop and improve campaign messaging, positioning and content
- Work closely digital operational hub to amplify local digital initiatives
- Be aware of digital multichannel marketing trends and what the competition is doing in the space
CRM & Campaign management:
- Manage the CRM strategy including data collection, Data segmentation and marketing automation
- Work closely with global support team to set up the automated journey and locally with Brand and acquisition manager to define the target segments for which a tailormade communication should be built
- Manage social campaigns, including briefing, uploading campaigns, testing, publishing, and ongoing optimization
- Day to day management and localization of all aspects of campaign development
Data Management and testing:
- Use data analytics and testing to optimize messaging for potentially churning profiles and introducing strategies to retain them or quickly reacquire.
- High level of collaboration with Data Science team in mapping journeys, identify potential gaps and space for improvements.
- Collaborate with local brand teams and Global DBU Product teams to continuously develop and improve campaign messaging, positioning and content
- Understand all metrics and their contribution to achieving acquisition goals and objectives to enable all aspects of the foundational channel marketing efforts supporting identity resolution, lead gen, acquisition, retention, win back and engagement of digital customers
Analysis & Optimization:
- Ensure robust Consumer Data strategy with solid content plans and constant CDP optimization. Analyze and interpret data to steer online directions and maximize retention.
- Perform the needed tests (i.e., A/B testing) and analyze the efficiency of a journey or/and a campaign
- Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes
- Continuously optimize results by utilizing a data centric approach that will power a test and learn process
- Assess the effectiveness and accuracy of new campaigns and stay on top of industry trends and changes
Budget:
- Execute digital budget. Provides input for planning the budget according to agreed Masterplan. Monitors and control the digital budget line regularly to ensure optimal ROI.
- Collaborate with internal stakeholders to ensure ontime and onbudget delivery of desired results
Whom are we looking for - Requirements:
- Bachelor's degree in marketing, Statistics, Mathematics, Computer Science, or another quantitative field preferred
- 45 years of relevant experience in Digital Marketing Strategy in B2C of FMCG, marketing based on data, delivering B2C engagement and retention results and performing A/B testing and reporting results
- Track record of success using problemsolving skills based on data and industry best practices
- Wellversed in most if, not all forms of digital channels, demonstrating strong analytical skills
- Strong numerical skills and commercial acumen
- Strong reporting skills and confidence to present cases to support your decisions and future strategies.
- Strong communication and relationship building skills
- Experience
-
Retention Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates BettingJobs Full timeBettingJobs is working with a well established iGaming provider with multiple brands now seeking to continue expansion by onboarding an experienced Retention Operations Manager based in Dubai HQ.Fluent English and Hindi is essential along with Indian iGaming market experience. Job RoleWe are seeking a highly motivated and experienced Retention Operations...
-
Junior Digital Account Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Nexa - Digital Marketing Full timeAs a Junior Digital Account Manager at NEXA, you are charged with the independent management of small accounts, diligently following established processes. In this role, you will also assist Senior Account Managers (SAMs) with some aspects of their account management tasks. Your objective is to ensure the delivery of high-quality outputs, maintain a strong...
-
Retention/crm Marketing Executive
2 weeks ago
Dubai, Dubai, United Arab Emirates Clearstate Pte. Ltd Full timeIntroduction: The Economist_ is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our...
-
Dubai, Dubai, United Arab Emirates Kanoony Corporate Services Providers Full timePOSITION TITLEDigital Marketing Specialist-Customer Retention and CommunicationREPORTING TOHead of MarketingDevelop and execute targeted email marketing campaigns using platforms such as Mailchimp to engage existing clients and nurture leads.Create compelling content for promotional emails, newsletters, and follow-up communications that resonate with our...
-
Head of Retention
2 weeks ago
Dubai, Dubai, United Arab Emirates ExpressVPN Full timeHead of Retention | ExpressVPN DubaiAre you a growth expert with a proven track record of accelerating customer LTV who is keen to take on a leadership position? At Kape Privacy, we stand at the forefront of consumer SaaS privacy apps, boasting renowned brands like ExpressVPN, CyberGhost, and PIA. We're looking for a Head of Retention, specializing in...
-
Senior Manager CRM – Digital
2 weeks ago
Dubai, Dubai, United Arab Emirates Alshaya Group Full timeSenior Manager CRM – Digital & Marketing Jobs in DubaiJob: Full TimeLocation: Dubai, UAEDescription:Leads the CRM team working within the Performance & Online Marketing team and reporting to the Director of Performance & Online Marketing.Is solely responsible and accountable for the management, development and performance of all CRM channels, campaigns,...
-
Senior Digital Project Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Horizontal Digital Full timeSenior Digital Project Manager | Horizontal Digital DubaiHorizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide — data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right...
-
Digital Marketing Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Right Calibre Full timeOur client is in Food & Beverages industry and is one of the very prominent players in the GCC region. Seeking a Digital Marketing Manager to join our team in Dubai. In this role, you will be responsible for developing and implementing digital marketing strategies that will drive customer acquisition, engagement, and retention. You will work closely with the...
-
Digital Account Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates VOUS Digital Marketing Full timeWe are looking for a talented Digital account manager to join our team. You will manage our client portfolio to help our clients improve their web presence. As a Digital account manager, you should have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and...
-
Senior Digital Project Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Horizontal Digital Full timeSenior Digital Project Manager | Horizontal Digital DubaiHorizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide — data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right...
-
Retention - Account Manager (Experienced)
2 weeks ago
Dubai, Dubai, United Arab Emirates Excel Sunny Marketing Management L.L.C Full time_As a Retention Account manager, you will be responsible for managing and nurturing relationships with our existing clients to drive customer retention and loyalty. You will work closely with our customers to understand their needs, address any concerns, and proactively identify opportunities to enhance their experience with our products/services. Your...
-
Senior Digital Project Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Horizontal Digital Full timeAt Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This manta is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make...
-
Customer Retention Specialist
2 weeks ago
Dubai, Dubai, United Arab Emirates Blue Iris Full timeCustomer Retention Specialist | Blue Iris DubaiWe specialize in crafting personalized gaming solutions for the iGaming industry.Customer Retention Specialist | Blue Iris Dubai | Apply NowBachelor's degree in Business Administration, Marketing, or related field.6+ months of experience in customer retention, account management, or related roles.Proven track...
-
Sales Manager for Digital Marketing
2 weeks ago
Dubai, Dubai, United Arab Emirates AIMS Digital Marketing Full timeWe are looking for an experienced Male or Female applicant preferably Arabic speaking with result-driven Sales Manager to join our marketing teamDigital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.We are expecting you to have at least 2 years'...
-
Retentions TMR
4 weeks ago
Dubai, Dubai, United Arab Emirates The Cigna Group Full timeLoyalty Team Retentions RepresentativeEarn an uncapped & competitive bonus and join a growing international healthcare insurance company In order to service our international client base, you must be able to work various shift patterns during a 24-hour working day, 7 days per week.About Cigna:Do you love speaking to customer to help them find the product...
-
Digital Marketing Internship
2 weeks ago
Dubai, Dubai, United Arab Emirates Trustline Digital Full timeJob Title: Digital Marketing InternLocation: Dubai, UAEDuration: 3 MonthsAbout Trustline Digital:Trustline Digital is at the forefront of digital marketing, providing data-driven solutions that power business success. Our commitment to quality, transparency, and results differentiates us in the industry. As a quantitative digital marketing firm, we offer...
-
Retention & CRM Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates getstake Full timeStake is the MENA region's most exciting real estate fintech company, combining real estate expertise and innovative financial technology to deliver products that empower everyone to own and build wealth through Real Estate. Launched in 2021 we have grown rapidly, leveraging decades of experience in technology, financial services and global real estate, to...
-
Digital Marketing Account Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Enum Digital Technology Full timeAbout Company:We Enum Digital ( Digits that Define Growth ) are a fast-growing and well-reputed Dubai's 1st Digital Experiential Marketing Agency. We Activate Businesses & Brands for Digital Change and help Global Organizations and Businesses procure cost-effective, reliable, and world-class software solutions, digital designs, and marketing services. At...
-
Retention Marketing Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Chalhoub Group Company Full timeThe job posting is outdated and position may be filled Job Alert You will be updated with latest job alerts via email Valid email field required Send jobs Job Alert You will be updated with latest job alerts via email Valid email field required Send jobsCommunicating with customers and sales representatives.Gathering information about customer...
-
Retention Marketing Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Chalhoub Group Company Full timeThe job posting is outdated and position may be filledJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsCommunicating with customers and sales representatives.Gathering information about customer...