Digital Marketing Specialist-Customer Retention and Communication
2 weeks ago
Develop and execute targeted email marketing campaigns using platforms such as Mailchimp to engage existing clients and nurture leads.
Create compelling content for promotional emails, newsletters, and follow-up communications that resonate with our target audience.
Utilize CRM tools to segment our customer base and personalize communications based on their preferences and behavior.
Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversion rates, to optimize campaigns for maximum effectiveness.
Implement A/B testing strategies to refine email content, subject lines, and calls-to-action for improved engagement and conversion rates.Conduct surveys and gather feedback from customers to gain insights into their needs, preferences, and satisfaction levels.
Collaborate with cross-functional teams, including sales, product, and customer support, to align marketing efforts with overall business objectives.
Stay informed about industry trends, best practices, and emerging technologies in email marketing and customer communication.
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, with a focus on email marketing and customer communication.
Proficiency in using email marketing platforms such as Mailchimp, as well as CRM tools for customer segmentation and personalization.
Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
Strong analytical skills and the ability to interpret data to drive informed decision-making.
Detail-oriented with a keen eye for design and creativity.
Ability to multitask and prioritize tasks in a fast-paced environment.
Experience working in a B2B or B2C environment is preferred.
Knowledge of HTML/CSS and experience with marketing automation tools is a plus.
If you're passionate about leveraging digital marketing strategies to enhance customer engagement and drive business growth, we want to hear from you Apply now to join our team as a Digital Marketing Specialist focused on customer retention and communication
Job Type:
Full-time#J-18808-Ljbffr
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