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Digital Analytics Lead

3 months ago

Dubai, Dubai, United Arab Emirates Citi Full time

Responsibilities:

  • Work closely with the digital marketing and acquisition team to identify opportunities to improve funnel efficiency, implement A/B testing strategies
  • Utilize statistical and segmentation tools to develop targeting strategies for digital acquisition programs.
  • Implement digital acquisition and existing customer management on Citi's digital platforms using Adobe target, Adobe audience manager etc.
  • Develop a rigorous online testing program, track and analyze performance of various digital acquisition tests and programs to evaluate effectiveness.
  • Ensure effective tracking and dashboard creation using adobe analytics and other relevant data sources
  • Gathers operational data from various cross functional stakeholders to examine past business performance
  • Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.
  • Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings

Qualifications:

  • 13 years relevant experience
  • Good communication skills (both verbal and written) and ability to work with crossfunctional partners and team members
  • Prior experience with programming language including SQL, SAS and python
  • Understanding of martech/adtech tools and capabilities necessary to work with big data across the organization

Education:

  • Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

  • Citi is an equal opportunity and affirmative action employer.


Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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