Head of Marketing Consumer and Digital Mea

2 weeks ago

United Arab Emirates Galderma Full time

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries.

We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology.

Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.

Because we understand that the skin we're in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration.

Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day.

We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future.

Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.


At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world.

With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Head of Marketing Consumer and Digital MEA

UAE, Dubai

Job Description:


Responsible to create, support and implement Marketing strategy for Middle East Africa; in alignment with MEA Cluster Head, GMs and core commercial functions: Marketing RBUs, commercial org.


To create trusted partnership, supporting BUs in ensuring seamless, high-quality execution of marketing/brand plans and digital strategy for MEA markets ensuring sustainable growth year on year.

Responsible to lead Marketing function with focus on Consumer business (and MEA digital).


Job Responsibilities- Responsible for executing of marketing strategy for Cx MEA; in alignment with commercial strategy, GBUs and create clear roadmap of implementation across all MEA markets- Drive Cetaphil market share across all markets via market outperformance- Lead marketing function in close collaboration with GMs, Sales execution team- Ensure close management of all digital channels such as social media, blogs, others etc.

for consistent messaging through all channels with one "premium" agenda- Create digital & core marketing (Cx) programs capable of measuring ROI and KPIs, to support strategy development and clear execution impacting targets positively-as per plan.- Develop specific campaigns to create and maintain high levels of customer interaction and to keep with premium brand image- Manage online content, improvise regularly to keep with audience expectations and to create better brand image.- Forecast sales performance trends and act proactively to increase our market share- Liaise with BU and Marketing employees to increase client satisfaction through cohesive strategies- Stay up to date with digital technology developments- Plan and drive the social media campaigns that increase overall engagement rate and sentiment of target customer base- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer/patient journey to drive engagements and conversions- Maintain strong relationships with partner platforms, such as Instagram, Snapchat, TikTok, Facebook, Youtube, and others- Prepare and analyze digital marketing analytics reports and share insights with the team to develop optimization plans- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

Minimum Requirements- Bachelor's or relevant Degree in Marketing, Digital Marketing from a reputed university.- Creative individual and strong leader with exceptional interpersonal skills- In-depth knowledge of MEA consumer landscape- Fluent in English, Arabic highly preferred- Minimum years of experience in Marketing, social media marketing/ digital marketing with at least 5+ years in a leadership role- Demonstrate understanding of marketing, social media and its analytics tools- Strong understanding of the online brand building strategy and process- Influencer's relationship management- Problem solver, with high learning and people agility

Galderma is the world's largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Aesthetics, Consumer Care and Prescription Medicine. Focused on the needs of consum

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