Brand Marketing Manager

2 weeks ago


United Arab Emirates Majid Al Futtaim Full time

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year.

For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification.

We have over 45,000 team members in 17 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do.

If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:


The Marketing and Brand Manager plays a critical role in developing effective campaigns that drive brand awareness, engagement, and revenue growth.

It is responsible for developing and executing marketing and branding strategies to promote the City Centre brand.

Role Details - Key Responsibilities and Accountabilities:

  • Develop and implement marketing and branding strategies that align with the company's goals and objectives.
  • Develop and manage strategies, brand positioning, identity and architecture.
  • Build initiatives that align with the company's overall business goal and objectives.
  • Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics. Identify key insights from the research to develop campaign strategies that address the consumer needs and preferences. Determine the target audience, messaging, media channels, and tactics that will best resonate with the target audience.
  • Provide creative direction to agencies to ensure that all creative assets, such as campaigns, activations, and digital media align with the brand's tone, voice, and visual identity.
  • Oversee the execution of the campaigns, ensuring that they are implemented on time, within budget, and with a high level of quality.
  • Manage the campaign budget, ensuring that resources are allocated effectively to maximize ROI.
  • Develop promotional campaigns that align with the brand's overall strategy and objectives. Work closely with the digital teams to create compelling promotional materials, including sales promotions, social media promotions, and instore promotions.
  • Develop concepts and ideas that communicate the City Centre's unique selling proposition and resonate with the target audience.
  • Develop a clear and concise brief that outlines the key objectives, target audience, messaging, creative direction, and channels for the campaign.
  • Identity and ensure that all marketing materials, both digital and print, are consistent with the brand's tone, voice, and visual identity.
  • Responsible for monitoring and reporting on campaign performance and adjusting strategies.
  • Manage multiple projects simultaneously and prioritize workloads on time and on budget.
  • Manage media and advertising relations by being able to negotiate advertising spaces.
  • Align, develop and implement digital brandbuilding and innovation strategies.
  • Develop and manage marketing budgets, ensuring that spending aligns with overall business objectives and provides a positive return on investment.
  • Constantly collaborating with other departments within the organization to ensure brand consistency and alignment. Communicate effectively and concisely to different stakeholders as well as write and prepare reports to convey information as effectively and straightforwardly as possible.

Personal Characteristics and Required Background:

Minimum Qualifications/education

  • Bachelor's degree in Business/Marketing or any relevant field
Minimum experience

  • 7 years' experience in a similar role

  • Amazon Brand Manager

    2 weeks ago


    United Arab Emirates Umbrella Fund Full time

    THIS IS A FULLY REMOTE POSITIONOur team at Umbrella Fund is made up of the most talented and skilled professionals in the e-commerce industry, and we are excited for you to bring your unique skills and expertise to the table.Job Description:Responsibilities: Develop and implement brand strategies for Amazon Create and optimize product listings and branding...

  • Manager - Marketing

    2 weeks ago


    United Arab Emirates Apparel Group Full time

    POSITION OBJECTIVE The position is responsible to assist Logistic Manager in all Phases. Coordinate and supervise all Logistic activities to support manufacture superior quality products in high standards of safe, smooth and efficient condition of the warehouse. Key Responsibilities Brand Management- ntegrated communication strategy for enhancing brand...


  • United Arab Emirates Emaar Properties Full time

    To lead the Social Media efforts for Address Hotels + Resorts and its brands, as part of the overall business, marketing and brand strategy. The overall responsibility includes the development and deployment of the Social Media strategy and its associated activations under the direction of the Director of Brand, Address Hotels + Resorts, with the aim to...

  • Marketing Manager

    2 weeks ago


    United Arab Emirates Dolce & Gabbana Full time

    Role OverviewDevelop and execute full-funnel, multi-platform marketing campaigns driving business objectives. Leverage consumer data from our CRM department to effectively map the client journey, maximizing digital and physical touch points to drive new client acquisition and retention.Collaborate cross-functionally, with both internal and external teams, to...


  • United Arab Emirates Reckitt Full time

    Want to take a market-leading brand to the next level? As our Global Brand Manager Middle East, Hygiene, you'll have the freedom to explore new ways to take us even further.Global Brand Manager Middle East, Hygiene,Competitive Salary & excellent benefits packageThe brands already hold market leading positions. You'll make them even bigger.You'll: Developing...


  • United Arab Emirates Home Box Concept Full time

    The job holder will be responsible for Digital & Performance Marketing by executing marketing activities in line with the Concept guidelines. Launch & Optimize SEM campaigns and hold responsibility of channel's performance and delivering results.Performance Marketing (SEM / SEO / Display / Remarketing / App Marketing)Develop and Manage Digital Marketing...

  • Marketing Manager

    2 weeks ago


    United Arab Emirates Dentsply Sirona Full time

    Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable...


  • United Arab Emirates Abu Dhabi Ports Full time

    Description:Job TitleManager - Marketing, MCUnitMaritime Cluster ManagementJob Purpose Manage, implement and drive integrated marketing strategies, plans and promotional efforts for the Maritime Cluster driven by market and consumer research Implement and execute all the products and services marketing strategies and activities to generate sales leads and...


  • United Arab Emirates Talent Pal Full time

    Job Purpose:To support the Group Head of Enrolments & Marketing in developing and executing a marketing strategy that supports an aggressive student enrolment to meet our financial targets for our new school in Bahrain. Responsible for all marketing activities and campaigns for AE portfolio of schools.RESPONSIBILITIES:Main Duties: To develop marketing...


  • United Arab Emirates InterContinental Full time

    As a Marketing and Communications Manager, you will Assist the Director of Marketing and Communications in planning, development and implementation of all the Organization's marketing strategies, marketing communications and public relations activities, to drive financial objectives and underscore desired positioning of the Resort and offerings. Manage both...


  • United Arab Emirates Abu Dhabi Ports Full time

    Accountable ToHead of EventsResponsible forDigital marketing managers oversee the planning and managing of marketing campaigns that promote the KEZAD brand, sectors, products, and services. The duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.Working RelationshipKey...

  • Marketing Manager

    2 weeks ago


    United Arab Emirates AL Rostamani Group LLC. Full time

    Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with...


  • United Arab Emirates Brainstorm Recruitment Full time

    A leading Gaming Retail group in the Middle East is looking for a Retail Marketing Manager to join their team.Key Responsibilities:Develop and execute marketing plans to increase sales in our retail channels including brick-and-mortar stores and e-commerce platforms.Improving new customer acquisition metrics in the MENA region by driving organic social media...


  • United Arab Emirates IFFCO Full time

    Job Summary:Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD's as per planRoles & Responsibilities: Deliver topline and profit growth in line with company's target Strengthen consumer KPI's of the brands including top of mind awareness & usage/penetration Develop brand & activity plans in line with the brand...

  • Marketing Manager Mea

    2 weeks ago


    United Arab Emirates Tiffany & Co Full time

    Company: Tiffany & Co Country / Region : United Arab Emirates Business group: Watches & Jewellery Contract type: Permanent Job Function: Marketing Experience required: Minimum 5 yearsReference No: 57012 Date of publication:POSITIONPosition Overview:The Marketing Manager will be a critical part of the MEA Marketing Team. The Marketing Manager is responsible...


  • United Arab Emirates IFFCO Full time

    Job Summary: Responsible for management of the brand Pristine by ensuring strong presence of the brand on communication platforms, maintaining close relationships with sales and supply chain teams and working hand in hand with external partners and customersRoles & Responsibilities:Management of brand Pristine on all communication platforms including printed...


  • United Arab Emirates Al-Futtaim Full time

    Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more...


  • United Arab Emirates Apparel Group Full time

    6verview We are looking for an experienced and dedicated CRM Manager to join our team. The CRM Manager will work closely with various teams to strategize and implement effective communication strategies that increase customer retention, loyalty, and satisfaction.Responsibilities: D- evelop and execute a comprehensive CRM strategy to enhance customer...


  • United Arab Emirates Manpower Middle East Full time

    Posted Date- about 7 hours ago- Location- United Arab Emirates- Job Reference Salary- 0.0Job Title: Marketing & Communication ManagerLocation: Riyad, KSARole Type: PermanentResponsibilities: Bachelor's degree in "Marketing and Communication" Decline the communication strategy for the country and to execute new and existing initiatives Write a variety of...


  • United Arab Emirates RSM AE Full time

    Internal Communications Associate and RSM UAE Brand Champion (UAE National)As an Internal Communications Associate, you will be responsible for creating and implementing internal/employee and recruiting communications content and contributing to programs that actively engage our employees. You will be translating business strategies into key messages,...