Marketing Officer

2 weeks ago

United Arab Emirates University of Birmingham Full time

Position Details
Dubai Professional Services

University of Birmingham, Dubai campus

Salary:
Competitive

Grade 6

Full time

Fixed Term Contract - 2 years

Location:
Dubai, UAE

Closing date:
Monday 13th February 2023

University of Birmingham Dubai


Having established ourselves in Dubai International Academic City in 2018 we have now moved to our new state-of-the-art campus which opened in Sept 2021.

These posts represent an excellent opportunity to join an ambitious World Top 100 University as we continue to grow our long-term strategic mission in Dubai, the UAE and the wider region.

Our campus reflects the very best of Birmingham through our presence in Dubai.

Professional Services Ethos


Our ethos as a Professional Services team has been developed in line with the principles of being a Birmingham Professional.

In particular, here in Dubai, this means that all Professional Services colleagues seek to collaborate effectively to ensure the needs of the whole campus community and our stakeholders are met.

It also means that we work constructively together to provide a flexible range of service and support that adapt to the changing needs of the Campus as we grow.

There are specific focal points in the academic cycle when all Professional Services team members will be expected to contribute regardless of their primary role, for example Welcome or Graduation.

In addition, the duties listed below are illustrative of the general nature and level of responsibility of this post which is likely to change over time in response to the needs of the Campus and as you develop your experience and skills.

You will have the opportunity to develop and may also need to specialise your duties further, over time, in agreement with your manager.

In order to contribute to the success of the team and the University's vision for the Dubai Campus the Professional Services team will be seeking to continue to recruit and develop colleagues who display:

  • high level of intellectual
    aptitude ;
- strong
agility and a
portfolio of skills that can adapt to meet changing circumstances;
- an
innovative and creative mindset; and
- both an
enterprising and
entrepreneurial nature to support our growth and pursuit of excellence.

Department Overview
The role of Marketing Officer is a key part of the Business Development and Engagement areas remit.

This area is responsible for sales and marketing, business development, external engagement, communications, brand and reputation, and admissions for the Dubai campus.

The team play a critical role in the future success of the University, delivering against student recruitment and other income targets, building key stakeholder relationships in the region and taking responsibility for the overall brand and reputation of the University's only campus outside of the UK.

It is a dynamic team which works closely with colleagues from across campus and in partnership with teams based in the UK.

Team colleagues also have close connections to external partners in the UAE and other key recruitment markets (including China, India and Nigeria).


Job summary


The Marketing Officer role is an exciting opportunity to join a busy, high performing team based at the University's outstanding new campus in Dubai.

You will have experience in digital advertising, content creation, CRM systems and event management.

Reporting to the Marketing and Communications Manager in Dubai, the role will also work closely with colleagues in the UK to deliver activity specifically for key programmes.

Having worked in a marketing or recruitment role, you will have demonstrable experience of successfully building relationships with people at all levels.


Main duties

Marketing and Student Recruitment

  • To implement College marketing plans with the aim of meeting student recruitment targets in specialist programme areas. This will include advertising, print, digital, social media, calling campaigns, and CRM activity. Proactively suggesting improvements to plans where appropriate.
  • Work closely with teams across Dubai and the UK to ensure consistency of messaging and content across channels
  • With input from colleagues in Dubai and the UK, identify and bring together content to be crafted into marketing content for a range of on and offline channels (including print, CRM, web and social) across all levels of study (Foundation, Undergraduate, Postgraduate, CPD).
  • To be responsible for delivering recruitment communications, including copywriting, proof reading and editing copy for the annual prospectus and other materials.
  • To work with current students to develop a series of profiles and engage students in recruitment and marketing activity.
  • To develop and implement appropriate CRM strategies.
  • To develop and implement content plans for social media channels including Facebook, Twitter and Instagram.
  • To collaborate with College digital teams to produce content plan

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