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Regional Marketing Lead
4 months ago
Job Summary:
Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD's as per plan
Roles & Responsibilities:
- Deliver topline and profit growth in line with company's target
- Strengthen consumer KPI's of the brands including top of mind awareness & usage/penetration
- Develop brand & activity plans in line with the brand strategy
- Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
- Launch of NPD's as per plan/need
- Expedite ATL+BTL Marketing campaigns as per brand plan/need
- Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
- Regular market visits of all DCs and Export Markets
- Identify opportunities for cost optimization, initiate timely price increases and monitor financials
- Ensure proper execution of core responsibilities & duties
KPIs:
- Timely conclusion of NPD projects
- Management of margins using cost reduction and coordination with sales team to drive execution of sales and marketing activities.
Work experience requirement:
8+ years of experinece in marketing for FMCG industry.
Qualification:
MBA Marketing
Competencies:
- Consumer Behavior B2B and B2C
Communications Development
New Product Development
Business Acumen
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
- Business Unit:
Bakery Ingredients Business Group:
Oils&Fats (239)
