Director of Marketing

1 week ago

Dubai, Dubai, United Arab Emirates SOFITEL Full time
We are far more than a worldwide leader. We are more than women and men who share something unique.
Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differencesYes, we lead the way.

But we want to go further, with audacity, with imagination, with passionSOFITEL DUBAI the obeliskSofitel Dubai the Obelisk is Sofitel's largest property in the Middle East.

The hotel features 594 luxury guestrooms inclusive of 68 suites and 96 serviced apartments in the heart of Dubai.

A variety of trendy restaurants and bars including a contemporary Asian restaurant, a Gastro Pub, a French Brasserie and Pool Bar & Lounge bring residents and patrons together to celebrate the French "Joie de Vivre".

Guests have the option to unwind at the Sofitel Spa with L'Occitane and outdoor pools with private cabanas or workout in a fully-fledged fitness center.

Business travelers have access to 1,589 square meter of meeting space including one state-of-the-art ballroom ideal for the most sought after social gatherings.

Sofitel Dubai the Obelisk will infuse the brand's essence with capitalizing on a perfect balance of modernism and ancient Egypt reflective of the renowned design elements of Wafi.

If you are as excited as we are about connecting hearts and showing your guest passion, join us as the next Heartist and help us to make Sofitel Dubai the Obelisk a truly welcoming destinationJob DescriptionThe PositionThis role oversees and leads all marketing & communication efforts in the hotel.

The Director of Marketing is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awarenessKEY ROLES & RESPONSIBILITIESManage all activities within the marketing department, ensuring all brand standards are followedCreate & execute the annual strategic and seasonal marketing plan according to budgetServe as the hotel's primary brand ambassador, ensuring that brand guidelines are followedPlan and oversee the hotel's advertising and promotional activitiesManage the hotel's creative agency to develop all marketing collateral, promotional pieces, and advertising campaignsDevelop strong relationships with the media as well as with tourism industry partnersLeverage existing media relationships and cultivate new contacts within business and industry mediaResponsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioningPlan and oversee the hotel's advertising and promotional activitiesPro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experienceVerify all advertising for the hotel in digital channels is in alignment with brand voiceBuild and maintain positive relations with Accor Corporate and Regional officesOversee photo and video shoots for the hotel and seasonal campaignsOther duties as assignedQualificationsPERSONAL ATTRIBUTESExcellent understanding of luxury marketExcellent understanding of all hotel departmentsProfessional presentation skillsKnowledge of basic accounting, math skills and analytical capabilities required.

Ability to assess/evaluate employee's performance fairly.

Must have strong interpersonal skills with attention to detailStrong written and verbal communication skillsA leader with a positive attitudeStrategic thinking combined with the ability to move strategy to actionManagerial / Leadership skillsSelf-motivated, creative and confident, with a highly energetic personalityCreative, independent, and manages stress gracefullyAbility to meet deadlines consistentlyPro-active and takes initiativeMust be organized and ability to work and follow systems and proceduresMust be adaptable to change of strategy, ideas, systems etc.

Must be guest service orientedProficiency in organizational planning with the ability to multi-taskEXPERIENCE & QUALIFICATIONSBachelor's degree in Marketing, Business, or related majorMinimum 5 years' experience in the marketing, digital or related professional areaHospitality marketing or advertising agency experience preferredAn experienced marketing expert, a dynamic and self-driven, creative individualAn engaging and empathic leaderStrong luxury hotel background is preferred
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