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Performance Marketing Executive

3 months ago

Dubai, Dubai, United Arab Emirates International Free Zone Authority Full time

Dubai, United Arab Emirates | Posted on 09/27/2023

IFZA Dubai is the most dynamic and truly international Free Zone Community in the UAE, optimizing the country's strategic location and world-class infrastructure. We provide easy, reliable, and fast company formation services through our network of Professional Partners and Government Authorities.

Job Description

Are you a results-driven marketer with a passionfor driving growth through search engine marketing (SEM)? We're on the lookoutfor a Performance Marketing Executive to join our team. As a PerformanceMarketing Executive specializing in SEM, you'll be at the forefront of ourdigital advertising efforts. You'll manage and optimize campaigns, analyzedata, and uncover insights to fuel our business growth. If you have a proventrack record in SEM, a knack for data-driven decision-making, and the abilityto drive performance improvements, we invite you to be part of our dynamicteam.

And here are the key points outlining theresponsibilities and qualifications:

Responsibilities:

  • SEM Campaign Management: Create,manage, and optimize search engine marketing (SEM) campaigns to achieveperformance goals.
  • Social Media Advertising :Strategise and execute digital campaigns across different channels byidentifying where the key target audience spends time.
  • Keyword Research: Conductcomprehensive keyword research to identify high-impact search terms.
  • Ad Copywriting: Write compellingad copy that resonates with target audiences.
  • Budget Management: Efficientlyallocate and manage advertising budgets across various platforms and reportback on ROI.
  • Bid Management: Strategicallyadjust bids to maximize ROI and campaign performance.
  • A/B Testing: Conduct A/B teststo refine ad creatives and landing pages.
  • Data Analysis: Analyze campaigndata to identify trends, insights, and areas for improvement.
  • Reporting: Generate regularreports on SEM/SM performance and communicate insights to stakeholders.
  • Conversion Rate Optimization: Collaborate with web teams to improve landing page performance and conversionrates.
  • Competitive Analysis: Monitorcompetitors' SEM efforts and adapt strategies accordingly.
  • Stay Current: Stay up-to-datewith industry trends and search engine algorithm updates.
  • ROI Focus: Focus on achieving apositive return on investment (ROI) for all SEM activities.
  • Testing and Experimentation: Implement and track experiments to optimize campaign performance.
  • Ad Platform Expertise: Beproficient in using SEM platforms like Google Ads, Bing Ads, Baidu Ads, MetaAds, Yandex and others.
  • Collaboration: Work closely withcross-functional teams to align SEM strategies with overall marketing goals.
  • ContinuousLearning: Maintain industry certifications and staycurrent with best practices in SEM.
Requirements
  • Certified/ Qualified in Digital Marketing or relatedsubjects preferred
  • Proven work experience as a PerformanceMarketing Executive specializing in SEM or similar
  • Priorexperience with SEM
  • Full English proficiency isrequired
  • Additional spoken languagesare a plus
  • Excellent communication,interpersonal, and analytical skills
  • Intermediate computerliteracy is required e.g., MS Office
  • Proficient in using webanalytics tools and ad serving tools
  • Good knowledge of target markets and competitors

  • 24 annual leave days
  • Annual flight home
  • Life insurance plan
  • Medical insurance plan (with the option to upgrade atyour own cost)
  • Access to exclusive Fazaa discounts (applicable inparticipating retail stores, food & beverage outlets, fitness clubs,cinemas, theme parks, clinics, and more)
  • Invitations to participate in various companyfunctions, staff events, and department team building events
  • Opportunities to learn, develop and grow with theorganization
  • Being part of a motivated team andMoving-Forward-Company-Culture
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