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Performance Marketing Specialist

2 months ago

Dubai, Dubai, United Arab Emirates Canonical Full time
About the Role

We are seeking a highly skilled Performance Marketing Graduate to join our team at Canonical. As a key member of our marketing department, you will be responsible for driving successful lead generation campaigns and leveraging data-driven insights to inform our marketing strategies.

Key Responsibilities
  • Ad Platform Management: Develop and execute campaigns across multiple ad platforms, including Google, LinkedIn, and Facebook, to maximize ROI and drive conversions.
  • Campaign Tracking and Analytics: Utilize campaign tracking and analytics tools to measure campaign performance, identify areas for improvement, and inform data-driven decision making.
  • Lead Generation and Conversion: Develop and execute strategies to drive lead generation and conversion, leveraging your expertise in marketing analytics and campaign optimization.
  • A/B Testing and Data-Driven Decision Making: Design and execute A/B tests to inform marketing strategies and drive business growth, leveraging data-driven insights to inform decision making.
  • Team Collaboration and Communication: Foster strong relationships with cross-functional teams, including sales, product, and customer success, to ensure alignment and drive business outcomes.
  • Travel and Professional Development: Participate in internal events and conferences, and engage with the latest trends in marketing technology to stay up-to-date on industry developments.
Requirements
  • Proficiency in Ad Platforms: Proven experience with ad platforms, including Google, LinkedIn, and Facebook.
  • Marketing Analytics and Campaign Tracking: Familiarity with campaign tracking and analytics tools, including Google Analytics and other marketing analytics platforms.
  • Lead Generation and Conversion: Proven experience driving successful lead generation campaigns and leveraging data-driven insights to inform marketing strategies.
  • A/B Testing and Data-Driven Decision Making: Experience designing and executing A/B tests to inform marketing strategies and drive business growth.
  • Exceptional Interpersonal Skills: Proven ability to build strong relationships with cross-functional teams and communicate effectively to drive business outcomes.
  • Travel and Professional Development: Willingness to travel up to 4 times a year for internal events and conferences, and engage with the latest trends in marketing technology.