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Performance Marketing Manager
2 months ago
We are seeking a highly skilled Digital Marketing Manager - Performance Marketing to join our team at adidas. As a key member of our marketing team, you will be responsible for developing and executing innovative performance marketing strategies to drive traffic, installs, and net sales on our eCommerce site and app.
Key Responsibilities- Develop Performance Marketing Strategies
Support in developing specific and measurable performance marketing strategies across running, training, Originals, and commercial moments across EMC to meet monthly, quarterly, and yearly net sales targets.
Collaborate with Cross-Functional TeamsWork cross-functionally with franchise partner marketing teams, site operations, and analytics to create synergies and explore and exploit opportunities to drive traffic, installs, and hit acquisition targets.
Manage Relationships with Media and Creative AgenciesSupport in managing relationships with media, creative agencies, and franchise partners.
Lead Digital Performance Marketing Analytics and DashboardingLead digital performance marketing analytics and dashboarding.
Manage KPIs and ReportingManaging and reporting on monthly performance media campaigns' KPIs, traffic, installs, revenue, and cost of sale targets, consumer sentiment tracking, and brand health KPIs.
Requirements- Cross-Functional Marketing Knowledge
Cross-functional marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
Experience in Performance MarketingExperience in performance marketing: search engine marketing, affiliate marketing, display, programmatic media, and paid social media buying and planning.
Web and App Analytical ToolsExperience in web and app analytical tools: Google Analytics, Adobe Analytics, Appsflyer.
Strong Communication and Interpersonal SkillsStrong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
Advanced Computer SkillsAdvanced computer skills, proven experience in Excel.
Requisite Education and ExperienceUniversity degree in marketing/media and a proven previous experience (minimum 5 years) in either agency (digital, eCommerce) or a client-side performance marketing role.
About adidasadidas is a global leader in the sporting goods industry, and we are committed to fostering a culture of innovation, teamwork, and excellence. We celebrate diversity, support inclusiveness, and encourage individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
