Group Strategy Director
2 months ago
PRIMARYRESPONSIBILITIES:
Participate in initial clientconsultations.
Collaborate across departmentswithin the agency to ensure the effective implementation of clientand agency strategies.
Consult with account andchannel teams to determine informationneeds.
Take the lead in developing intelligencegathering and insight processes focused on shoppers to informprogram strategies.
Coordinate primary andsecondary research assistance.
Facilitatebrainstorming sessions aimed at generating innovativeideas.
Analyze data to draw out strategicimplications and inspire creativity.
Guide thecreative briefing process and develop compelling creativebriefs.
Ensure that tactical plans align withclient objectives and strategies.
Keep the teaminformed with ongoing competitive assessments and industry updatesrelevant to shopper and consumerdemographics.
Provide overviews of consumer andshopper behavior analyze general market trends and assesscompetitive and category behaviors.
Executeprojects to a high standard.
Effectively managetime and prioritize tasks.
REQUIREDSKILLS:
At least 15 years of experience (with aminimum of 8 in an agency setting) in strategy and planningparticularly in marketing for retailers across FMCG/CPGcategories.
Engaging personality capable ofinfluencing diverse audiences.
Passionate aboutunderstanding human behavior and improving clientsbusinesses.
Strong analytical and creativeabilities.
Proven client engagement skills with aserviceoriented approach.
Demonstrated leadershipand organizational prowess.
Excellent verbalwritten presentation and interpersonal communicationskills.
Selfmotivated problemsolver.
Able to handle multiple clients andprojects concurrently.
Experience in leadingmanaging and developing otherplanners.
Deadlinedriven with effectiveprioritization skills.
Comfortable working in afastpaced dynamic environment.
Proficient inMicrosoft Suite (PowerPoint Excel Word) and Google Suite (Mail DocsDrive).
Willingness to travel asneeded.
High energy andenthusiasm.
Adept at handling highpressure andambiguous situations.
Remote Work :
No
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