Head of Marketing

4 weeks ago


Dubai, United Arab Emirates Trina Solar Full time

· Design and implement marketingstrategies aligned with business targets across ME&Aregion.

· Lead and coachteams/agencies and manage corporate communications, branding,demand generation, field marketing, public relations, digitalmarketing, channel marketing, regional content development andmarketing intelligence functions. .

·Commercially focused, being responsible for ensuring all campaignsare optimized to achieve maximum ROI and tackle challenges inbusiness development in sub-regions.

·Drives content strategy and development to meet the needs of thesales organization at all points of the salescycle.

· Being a member of APAC seniormanagement team, involve making strategic decisions, executingplans, ultimately impacting sales and revenuegrowth.

· Manages budget withincorporate guidelines.

· Manageregional marketing performance and align and execute corporatestrategies and initiative in regions

PreferredEducational Background:
• Requires amaster/bachelor’s degree in marketing, business orrelated field

Preferred ExperientialBackground:
• At least 8 years’experience in marketing preferably in solar, electronics or homeapplication industry
• Prior B2B experiencemarketing to small businesses or enterprise targets highlypreferred.
• Deep knowledge of B2B marketing anddemand generation programs
• Experience inmanaging marketing programs to multiple channels andtargets
• Experience in developing marketingcommunications programs and materials.
• Solidexperience with targeted marketing programs and tactics,comfortable working with data to define targetgroups.
• Good knowledge and skills in MS Office(Excel and Powerpoint)
• Excellent verbal andwritten communication in English and Chinese


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