Head of Marketing

2 months ago

Dubai, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

**Overview of the role**
The Head of Marketing will responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.

**What you will do**

Marketing Strategy:
Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.
- Drive brand awareness, consideration, and relevance amongst the target audiences.
- Drive market share growth through development of brand equity and improved customer loyalty
- Monitoring of consumer behaviours, market trends, demographics, competitor activities

Activation & Campaigns:

- Manage and coordinate external agency partners
- Lead, activate and execute consumer communications across integrated communications’ channels
- Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
- Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
- Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
- Ensure pure integration of campaign with relevant local insights’ implementation in various countries.

Customer Experience:

- Support delivery of exemplary Customer Experience across all brand touchpoints
- Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.

Team Management:

- Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.
- Lead a lean and effective Marketing structure & team
- Drive performance of Marketing team through measurable KPIs
- Ensure 100% compliance with Standard Operating Procedures
- Drive Al-Futtaim Values in workplace

**Required skills to be successful**
- Strategic and structured business, sales & marketing understanding - long term and short term
- Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
- Strong communication skills with external / internal stakeholders.
- Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.

**About the team**
The role will report to the Chief Marketing Officer and will be based in Dubai Festival City.

**What equips you for the role**
- A business or university degree is preferred in Business, Marketing
- Minimum 15 years’ work experience in Marketing & Communications.
- Advertising agency experience a plus.
- Multi-market & communications’ channels’ experience
- Experience delivering strategies with high Customer Centric approach

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