Associate Manager-Trade Marketing

2 months ago


Dubai, United Arab Emirates IFFCO Full time

1. Work in close coordination with theManager Trade Marketing to develop the RTM strategy document so asto implement the operating plan and strategy needed to achieve theassigned categories’ business targets
2.Support the Head Sales – Modern Trade and Manager– Trade Marketing in developing the short term and longterm channel sales strategy for Modern Trade customers
3.Ensure daily issuance of sales tracking reports at category leveland monthly updation of targets based on aligned forecast to drivesales objectives at category level
4. Maintain thecustomer master database and ensure all relevant documents liketrade license, passport copy as well as the credit limit of thecustomer are validated before entering the details in the masterdatabase
5. Ensure data in the customer database isaccurate, consistent and in agreement with all the relevantstakeholders
6. Create and analyse customer master datareports to study customer trends
7. Coordinate with thesales team in the region and ensure employees have appropriatetraining and understanding of MIS for accuracy of the customermaster database
8. Ensure annual updation of RTMdocument
9. Maintain a high field capability score (FCS)by ensuring effectiveness of the various field activities andprovide suitable training to sales representatives to increase thescore
10. Drive FCS across assigned markets through dailyissuance of FCS Tracker and organize monthly review sessions withsales team to track the performance on an ongoingbasis
11. Ensure on-shelf availability (OSA) and issueand track reports for GT and MT at the category level
12.Ensure effective coverage targets are met at a regional level,confirm that all retailers in the region are being catered to,track reports and present the same to the relevantstakeholders
13. Support Manager – TradeMarketing in the development and production of promotional displaysand point of promotion across channels



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