Digital Marketing Manager
1 month ago
About thejob
Overview
TheDigital Manager at G42 is responsible for the development,management and execution of the company’s DigitalStrategy as he/she manages both internal and externalstakeholders’ interactions with the company’scontent, across the entire spectrum of owned digital assets such aswebsites, social media channels, intranet portals, career portals,event digital activations etc. His/her duties include promoting thecompany’s brand, culture, products and services to theright audiences and in the right formats; analyzing funnel data andidentifying trends in the industry; planning and monitoring digitalcampaigns to increase brand awareness, engagement and advocacy,creating and developing active communities of engaged brandbelievers and brand advocates.
The DigitalManager will also be advising businesses within the G42 ecosystemon best practices to promote the company’s brands,products and services in the digital domain. The resource willreport into the Senior Director of Branding and Brand Experienceand will work within the in-house Group Marketing andCommunications team, as well as liaising and managing thecompany’s agency partners, to elevate the G42’sdigital experience across all itstouchpoints.
The candidate should have a trackrecord of proven excellence and innovation in digital platforms,digital campaigns, digital experiences, websites and intranets,content creation, social media management and dataanalytics.
Responsibilities
- Develop, implement, update and manageG42’s digital strategy and executions for: 1) socialmedia 2) digital campaigns 3) digital footprint (websites,intranets) 4) digital-based activations andexperiences.
- Content strategy, deployed with agenuine passion for creativity andstorytelling.
- Define and achieve KPIs forsocial media and other digital touchpoints, including website,intranet and other existing or to-be-launchedplatforms.
- Monitor the company’sanalytics, digital footprint, brand reputation and usersentiment.
- Measure and report on theperformance of digital campaigns, strategize and implement thenecessary changes to outperform previouscampaigns.
- Stakeholder management andinfluencing across functions, business units, partners andsuppliers.
- Collaborate with other corporatefunctions and business units to plan the development of contentthat supports the realization of the company’s strategicgoals.
- Manage project staff, agency partners,timelines, and budgets.
- Engage with topindustry professionals and influencers to create a strong networkof partners to be leveraged whenever required.
Desiredcandidate profile
- Provenproficiency with existing and emerging AI platforms andtools.
- Proven proficiency in PromptEngineering.
- Excellent knowledge and managementof social media (esp. Instagram and Facebook), YouTube and otherplatforms, including campaign management and reportingtools.
- Excellent knowledge of advertisingformats across platforms.
- Excellent knowledgeof Google Analytics and other performance measurementtools.
- Good understanding of digital bestpractices such as SEO, SEM, SMO, and PPC
- Goodunderstanding of CMS logics andfunctioning
- Good familiarity with UX/UI bestpractices
KeyTraits
- Uncompromising obsession for quality,innovation, strategy and creativity.
- Curious,sociable personality, an inspiring and natural teamplayer.
- Adaptable, versatile, and keen to keepup to date with digital marketing trends and techadvancements.
- Strong critical thinker andproblem-solver, with project managementskills.
- Excellent presentation andcommunication skills.
- Excellentstakeholders’ and upward managementskills.
- Ability to work in a dynamic and agileteam within a dynamic and expandingenvironment.
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