Digital Marketing Manager

2 days ago


Abu Dhabi, United Arab Emirates AL ZAABI GROUP Full time

**Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to increase online visibility, brand awareness, and customer acquisition.
- Conduct market research and competitor analysis to identify emerging trends, target audience preferences, and opportunities for growth.
- Collaborate with cross-functional teams to develop engaging and persuasive content for various digital channels, ensuring consistency and alignment with brand guidelines.
- Utilize data analytics tools to track and analyze key performance indicators (KPIs), campaign effectiveness, and customer behavior, making data-driven decisions for optimization.
- Optimize website performance, user experience (UX), and conversion rates through continuous monitoring, testing, and improvement initiatives.
- Stay updated on industry best practices, emerging technologies, and digital marketing trends to ensure Al Zaabi Trading remains at the forefront of digital marketing innovation.
- Manage digital advertising budgets, allocate resources effectively, and optimize campaign performance to achieve maximum ROI.
- Monitor and report on the performance of digital marketing initiatives, providing regular updates, insights, and recommendations to stakeholders.
- Collaborate with internal teams and external agencies to ensure seamless execution of digital marketing initiatives, including content creation, website development, and advertising campaigns.
- Stay informed about relevant laws, regulations, and ethical practices related to digital marketing, ensuring compliance in all activities.
- Build and maintain strong relationships with key stakeholders, including vendors, partners, and influencers, to maximize brand exposure and collaboration opportunities.
- Monitor and respond to customer feedback and inquiries across digital channels, maintaining a positive brand image and delivering excellent customer service.
- Mentor and coach junior members of the digital marketing team, fostering a culture of continuous learning and professional development.

**Qualifications**:

- Bachelor's degree in marketing, digital marketing, or a related field is preferred.
- Minimum of 10 years of experience in digital marketing, with a focus on e-commerce mandatory.
- Proven track record of developing and implementing successful digital marketing strategies and campaigns.
- Experience in optimizing website performance, user experience, and conversion rates.
- Proficiency in using web analytics tools, such as Google Analytics, to track and analyze KPIs and campaign performance.
- Strong understanding of data-driven marketing and ability to interpret and act upon data insights.
- Familiarity with e-commerce platforms and digital marketing tools.
- Excellent communication skills, both written and verbal, with the ability to present and articulate digital marketing strategies and results to stakeholders.
- Creative mindset with the ability to develop compelling content and campaigns that resonate with the target audience.
- Strong leadership skills with the ability to manage and mentor a team.
- Highly analytical and detail-oriented with the ability to prioritize tasks and meet deadlines.
- International experience or experience working with a diverse customer base is a plus.
- Up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing.
- Fluency in English is required, and additional language skills are a plus.

**Job Types**: Full-time, Permanent

**Salary**: AED10,000.00 - AED20,000.00 per month

Application Question(s):

- Do you have experience in any e-commerce platforms or in a related field?

**Experience**:

- Digital Marketing: 7 years (required)



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