School Marketing amp Communications Manager

Description

ISPSchool Marketing & Communications Manager RoleProfile

Purpose ofRole

Moved by curiosity and empowered byselfconfidence students from ISP Schools thrive throughout theirlifetime.

International Schools Partnership(ISP) is a global community of 82 international schools across 22countries. We champion a transformative approach to learning thatgoes beyond the classroom. By igniting our students curiosity andgrowing their selfconfidence we empower them to become the nextgeneration of changemakers.

As Marketing& Communications Manager for the school you will work inclose partnership with the regional ISP Marketing Team the schoolsPrincipal and the schools admissions team to drive demand for ourschool in a way that builds positive memorability as well asqualified leads. The post holder will grow the schools outstandingreputation by positioning the school as parents first school ofchoice ensuring community awareness within catchmentareas.

The ideal candidate has experience indeveloping and executing marketing campaigns across both online andoffline touchpoints in the private education sector while managingexpectations across a number of internal and external stakeholders.The candidate should be equally proficient with daytoday marketingoperations creative content development (written and visual) andstrive under tight deadlines to meet the companys changingneeds.

Location:Dubai

In coordination withstakeholders:

• School LeadershipTeam
• School AdmissionsTeam
• Regional Marketing Team (ISP MiddleEast)
• Third PartyVendors

Reporting Line: School Principal (dotted line to Regional MarketingLead)

ISPPrinciples

Begin with our children and students.Our children and students are at the heart of what we do. Simplytheir success is our success. Wellbeing and safety are bothessential for learners and learning. Therefore we are consistent inidentifying potential safeguarding and Health & Safetyissues and acting and following up on all concernsappropriately.

Treat everyone with care andrespect. We look after one another embrace similarities anddifferences and promote the wellbeing of self andothers.

Operate effectively. We focusrelentlessly on the things that are most important and will makethe most difference. We apply school policies and procedures andembody the shared ideas of our community.

Arefinancially responsible. We make financial choices carefully basedon the needs of the children students and our schools.

Learn continuously. Getting better is whatdrives us. We positively engage with personal and professionaldevelopment and schoolimprovement.

ISPSchool Marketing & Communications Manager KeyResponsibilities

• Schoollevelmarketing strategy & planning (in partnership with regionalmarketing team & schoolLT)

• Develop the annualmarketing plan designed for enrolment growth andretention
• Ensure this plan is on trackthroughout the year and proactively communicate to key stakeholderswhen there are risks providing ideas for mitigating thoserisks.

• Brand management (in partnership with regional marketing team& school LT)

• Craftand refine the brand messages and unique selling points for theschool
• Ensure brand and key messages areconsistently communicated across all marketing communications
• Act as brand guardian across the school toensure teachers and staff also convey samemessaging.

• Content marketing (in partnership with Regional Marketing Team andAdmissions team)

• Plan theoverall content calendar for the school
• Lookfor stories happening within the school that demonstrate the keymessaging and brand values; capture these moments throughphotography & videography to use in marketingcontent
• Develop the marketing content (designvia Canva plus write the copy) review it for accuracy arrangesignoff get it published/promoted across the relevant touchpoints

• School Website:

• Ensureall content on the website is up to date and current and that allpages and features function properly
• Plan& execute new content for the website taking intoconsideration the schools marketing strategy andplan
• Take a proactive approach in identifyingways to improve the school website and landing ages working withthe regional marketing team forimprovements

• Social Media Marketing & CommunityManagement:

• Proactivelymanage and lead the Schools presence on the main social mediaplatforms
• Create engaging content (text imageand video) to be posted on Social Media platforms in order topromote school stories promises andnarratives
• Develop an optimal posting calendarconsidering marketing strategy web traffic and customer engagementmetrics
• Continuously monitor comments andmessages promptly responding as per community managementguidelines
• Report on performance withrecommendations forimprovement

• Email/CRM (in partnership with Admissions & RegionalMarketing Team)

• Plandesign review and dispatch emails to prospective parents
• Review performance of emails to be sure theyare well received & report to schoolLT

• Events: Promote & deliver events to recruit new parents orretain existingones

• Internal comms & PR: Support on an asneed basis inpartnership with Regional Marketing Team and schoolLT.

• Offline marketing collateral planning: Environmental branding OOHplacements giveaways etc

• Budget management: Ensure we are ontrack with planned marketing spend through ongoing budget tackingandreconciliation.

• Word Of Mouth marketing:

• Gather positive stories& testimonials; Promoting the keystories
• Google reviews planning executionmanagement of Negative/Positivecomments

Other Responsibilities: Flexibility on duties performed in thisrole is required in order to play to the strengths of the postholder and the needs of theschool.

WorkingDays: Monday Friday . May occasionally be required to attend orparticipate in events during the weekend and/or after workinghours

SkillsQualifications andExperience

Essential

Desirable

Aminimum of 3 years proven experience of working in communicationsand marketing at an operational and manageriallevel

Yes

Evidence of continuous professionaldevelopment

Yes

Educated to degreelevel

Yes

Experienceof a school basedenvironment

Yes

A creativetenacious selfmotivated individual who thrives under pressure andhas a strong design aesthetic

Yes

Excellent interpersonal written and verbal communication skillsincluding copywriting editing andproofreading

Yes

Advanced knowledge of social media and digitaluency

Yes

Knowledge and experience of CMS for websitemanagement

Yes

Experience of managing and developing social media channelsincluding Facebook Instagram Twitter LinkedIn andYouTube

Yes

Experience of online marketing and measurementtools

Yes

Experience of 360 degree marketing management with a omnichannelapproach

Yes

Experience of content capture (photo & video) graphicdesign photo editing and retouching and operational knowledge ofCanva In Design Adobe Acrobat andPhotoshop

Yes

Excellentplanning and organisation skills to meet deadlines and manage avariety of tasks

Yes

Ability to work autonomously andexibly

Yes

Commercially aware with excellent businessacumen

Yes

Excellent attention to detail and an eye for creative marketing andcontent creation opportunities

Yes

Inuencing and negotiation skills

Yes

Cooperative and supportive team player

Yes

Strong work ethic and courteous and professionaldemeanour

Yes

Drive and commitment that inspiresothers

Yes

High standards of dress punctuality andattendance

Yes

ISP Commitment to Safeguarding Principles

ISP iscommitted to safeguarding and promoting the welfare of children andyoung people and expects all staff and volunteers to share thiscommitment.

All post holders are subject toappropriate vetting procedures including an online due diligencesearch references and satisfactory Criminal Background Checks orequivalent covering the previous 10 years employmenthistory.

ISPCommitment to Diversity Equity Inclusion andBelonging

ISP is committed to strengthening ourinclusive culture by identifying hiring developing and retaininghighperforming teammates regardless of gender age disability statusneurodivergence socioeconomic background or other demographiccharacteristics. Candidates who share our vision and principles andare interested in contributing to the success of ISP through thisrole are strongly encouraged toapply.