School Marketing amp Communications Manager

School Marketing amp Communications Manager - English College School Marketing amp Communications Manager - English CollegeISP School Marketing & Communications Manager Role ProfilePurpose of RoleMoved by curiosity and empowered by selfconfidence students from ISP Schools thrive throughout their lifetime.

International Schools Partnership (ISP) is a global community of 82 international schools across 22 countries. We champion a transformative approach to learning that goes beyond the classroom. By igniting our students curiosity and growing their selfconfidence we empower them to become the next generation of changemakers.

As Marketing & Communications Manager for the school you will work in close partnership with the regional ISP Marketing Team the schools Principal and the schools admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads.

The post holder will grow the schools outstanding reputation by positioning the school as parents first school of choice ensuring community awareness within catchment areas.

The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector while managing expectations across a number of internal and external stakeholders.

The candidate should be equally proficient with daytoday marketing operations creative content development (written and visual) and strive under tight deadlines to meet the companys changing needs.

Location:

DubaiIn coordination with stakeholders:
School Admissions TeamRegional Marketing Team (ISP Middle East)

Third Party VendorsReporting Line:
School Principal (dotted line to Regional Marketing Lead)

Begin with our children and students. Our children and students are at the heart of what we do. Simply their success is our success. Wellbeing and safety are both essential for learners and learning.

Therefore we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another embrace similarities and differences and promote the wellbeing of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP School Marketing & Communications Manager Key ResponsibilitiesSchoollevel marketing strategy & planning (in partnership with regional marketing team & school LT)Develop the annual marketing plan designed for enrolment growth and retentionEnsure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks providing ideas for mitigating those risks.

Brand management (in partnership with regional marketing team & school LT)Craft and refine the brand messages and unique selling points for the schoolEnsure brand and key messages are consistently communicated across all marketing communicationsAct as brand guardian across the school to ensure teachers and staff also convey same messaging.

Content marketing (in partnership with Regional Marketing Team and Admissions team)Plan the overall content calendar for the schoolLook for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing contentDevelop the marketing content (design via Canva plus write the copy) review it for accuracy arrange signoff get it published/promoted across the relevant touch pointsSchool Website:

Ensure all content on the website is up to date and current and that all pages and features function properlyPlan & execute new content for the website taking into consideration the schools marketing strategy and planTake a proactive approach in identifying ways to improve the school website and landing ages working with the regional marketing team for improvementsSocial Media Marketing &

Community Management:
Proactively manage and lead the Schools presence on the main social media platformsCreate engaging content (text image and video) to be posted on Social Media platforms in order to promote school stories promises and narrativesDevelop an optimal posting calendar considering marketing strategy web traffic and customer engagement metricsContinuously monitor comments and messages promptly responding as per community management guidelinesReport on performance with recommendations for improvementEmail/CRM (in partnership with Admissions & Regional Marketing Team)

Plan design review and dispatch emails to prospective parentsReview performance of emails to be sure they are well received & report to school LTEvents:
Promote & deliver events to recruit new parents or retain existing onesInternal comms & PR: Support on an asneed basis in partnership with Regional Marketing Team and school LT


Budget management:
Ensure we are on track with planned marketing spend through ongoing budget tacking and reconciliation

Word Of Mouth marketing:
Gather positive stories & testimonials; Promoting the key storiesGoogle reviews planning execution management of Negative/Positive comments

Other Responsibilities:
Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school

Working Days:
Monday Friday .

May occasionally be required to attend or participate in events during the weekend and/or after working hoursSkills Qualifications and ExperienceA minimum of 3 years proven experience of working in communications and marketing at an operational and managerial levelYesEvidence of continuous professional developmentYesEducated to degree levelYesExperience of a school based environmentYesA creative tenacious selfmotivated individual who thrives under pressure and has a strong design aestheticYesExcellent interpersonal written and verbal communication skills including copywriting editing and proofreadingYesAdvanced knowledge of social media and digital uencyYesKnowledge and experience of CMS for website managementYesExperience of managing and developing social media channels including Facebook Instagram Twitter LinkedIn and YouTubeYesExperience of online marketing and measurement toolsYesExperience of 360 degree marketing management with a omnichannel approachYesExperience of content capture (photo & video) graphic design photo editing and retouching and operational knowledge of Canva In Design Adobe Acrobat and PhotoshopYesExcellent planning and organisation skills to meet deadlines and manage a variety of tasksYesAbility to work autonomously and exiblyYesCommercially aware with excellent business acumenYesExcellent attention to detail and an eye for creative marketing and content creation opportunitiesYesInuencing and negotiation skillsYesCooperative and supportive team playerYesStrong work ethic and courteous and professional demeanourYesDrive and commitment that inspires othersYesHigh standards of dress punctuality and attendanceYes

ISP Commitment to Safeguarding PrinciplesISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures including an online due diligence search references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.

ISP Commitment to Diversity Equity Inclusion and BelongingISP is committed to strengthening our inclusive culture by identifying hiring developing and retaining highperforming teammates regardless of gender age disability status neurodivergence socioeconomic background or other demographic characteristics.

Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

DescriptionISP School Marketing & Communications Manager Role ProfilePurpose of RoleMoved by curiosity and empowered by selfconfidence students from ISP Schools thrive throughout their lifetime.

International Schools Partnership (ISP) is a global community of 82 international schools across 22 countries. We champion a transformative approach to learning that goes beyond the classroom. By igniting our students curiosity and growing their selfconfidence we empower them to become the next generation of changemakers.

As Marketing & Communications Manager for the school you will work in close partnership with the regional ISP Marketing Team the schools Principal and the schools admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads.

The post holder will grow the schools outstanding reputation by positioning the school as parents first school of choice ensuring community awareness within catchment areas.

The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector while managing expectations across a number of internal and external stakeholders.

The candidate should be equally proficient with daytoday marketing operations creative content development (written and visual) and strive under tight deadlines to meet the companys changing needs.

Location:

DubaiIn coordination with stakeholders:
School Leadership TeamSchool Admissions TeamRegional Marketing Team (ISP Middle East)

Third Party VendorsReporting Line:
School Principal (dotted line to Regional Marketing Lead)ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply their success is our success. Wellbeing and safety are both essential for learners and learning.

Therefore we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another embrace similarities and differences and promote the wellbeing of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP School Marketing & Communications Manager Key ResponsibilitiesSchoollevel marketing strategy & planning (in partnership with regional marketing team & school LT)Develop the annual marketing plan designed for enrolment growth and retentionEnsure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks providing ideas for mitigating those risks.

Brand management (in partnership with regional marketing team & school LT)Craft and refine the brand messages and unique selling points for the schoolEnsure brand and key messages are consistently communicated across all marketing communicationsAct as brand guardian across the school to ensure teachers and staff also convey same messaging.

Content marketing (in partnership with Regional Marketing Team and Admissions team)Plan the overall content calendar for the schoolLook for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing contentDevelop the marketing content (design via Canva plus write the copy) review it for accuracy arrange signoff get it published/promoted across the relevant touch pointsSchool Website:

Ensure all content on the website is up to date and current and that all pages and features function properlyPlan & execute new content for the website taking into consideration the schools marketing strategy and planTake a proactive approach in identifying ways to improve the school website and landing ages working with the regional marketing team for improvementsSocial Media Marketing &

Community Management:
Proactively manage and lead the Schools presence on the main social media platformsCreate engaging content (text image and video) to be posted on Social Media platforms in order to promote school stories promises and narrativesDevelop an optimal posting calendar considering marketing strategy web traffic and customer engagement metricsContinuously monitor comments and messages promptly responding as per community management guidelinesReport on performance with recommendations for improvementEmail/CRM (in partnership with Admissions & Regional Marketing Team)

Plan design review and dispatch emails to prospective parentsReview performance of emails to be sure they are well received & report to school LTEvents:
Promote & deliver events to recruit new parents or retain existing onesInternal comms & PR: Support on an asneed basis in partnership with Regional Marketing Team and school LT

Offline marketing collateral planning:
Environmental branding OOH placements giveaways etc

Budget management:
Ensure we are on track with planned marketing spend through ongoing budget tacking and reconciliation

Word Of Mouth marketing:
Gather positive stories & testimonials; Promoting the key storiesGoogle reviews planning execution management of Negative/Positive comments

Other Responsibilities:
Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school

Working Days:
Monday Friday . May occasionally be required to attend or participate in events during the weekend and/or after working hoursSkills Qualifications and Experience
EssentialDesirable
A minimum of 3 years proven experience of working in communications and marketing at an operational and managerial levelYes
Evidence of continuous professional developmentYes
Educated to degree levelYes
Experience of a school based environmentYes
A creative tenacious selfmotivated individual who thrives under pressure and has a strong design aestheticYes
Excellent interpersonal written and verbal communication skills including copywriting editing and proofreadingYes
Advanced knowledge of social media and digital uencyYes
Knowledge and experience of CMS for website managementYes
Experience of managing and developing social media channels including Facebook Instagram Twitter LinkedIn and YouTubeYes
Experience of online marketing and measurement toolsYes
Experience of 360 degree marketing management with a omnichannel approachYes
Experience of content capture (photo & video) graphic design photo editing and retouching and operational knowledge of Canva In Design Adobe Acrobat and PhotoshopYes
Excellent planning and organisation skills to meet deadlines and manage a variety of tasksYes
Ability to work autonomously and exiblyYes
Commercially aware with excellent business acumenYes
Excellent attention to detail and an eye for creative marketing and content creation opportunitiesYes
Inuencing and negotiation skillsYes
Cooperative and supportive team playerYes
Strong work ethic and courteous and professional demeanourYes
Drive and commitment that inspires othersYes
High standards of dress punctuality and attendanceYes

ISP Commitment to Safeguarding PrinciplesISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures including an online due diligence search references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.

ISP Commitment to Diversity Equity Inclusion and BelongingISP is committed to strengthening our inclusive culture by identifying hiring developing and retaining highperforming teammates regardless of gender age disability status neurodivergence socioeconomic background or other demographic characteristics.

Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

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