Digital Marketing Specialist
Found in: beBee S AE - 4 weeks ago
Key Responsibilities: * Develop and execute digital marketing campaigns:
- Plan and implement digital marketing strategies across various channels, such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
- Create and manage digital marketing campaigns, including setting objectives, defining target audiences, selecting appropriate channels, developing creative assets, and monitoring performance.
- Drive website traffic, lead generation, and web design:
- Optimize website content, structure, and performance to improve search engine rankings and drive organic traffic.
- Manage paid search campaigns (PPC) to drive targeted traffic and maximize conversions.
- Oversee web design and development projects, ensuring visually appealing and user-friendly websites that align with brand guidelines and optimize conversion rates.
- Implement lead generation strategies, including landing page optimization, lead capture forms, and lead nurturing workflows.
- Social media and content management:
- Develop and execute social media strategies to engage and grow the company\'s online communities.
- Create and curate compelling content for social media platforms, blogs, and other digital channels.
- Monitor social media channels, respond to inquiries, and manage online reputation.
- Data analysis and reporting:
- Track, measure, and analyze key performance indicators (KPIs) to evaluate campaign effectiveness and identify areas for improvement.
- Generate regular reports on digital marketing metrics, trends, and insights.
- Use data to make data-driven decisions and optimize campaigns for maximum ROI.
- Web design and development:
- Collaborate with UX/UI designers and developers to create visually appealing and user-friendly websites.
- Ensure websites are mobile-responsive, optimized for SEO, and provide a seamless user experience.
- Implement and maintain website updates, including content management, landing pages, and site functionality.
- Stay up-to-date with industry trends and best practices:
- Continuously research and keep abreast of emerging trends, tools, and techniques in digital marketing, web design, and development.
- Share industry insights and recommendations to drive innovation and enhance the company\'s digital marketing efforts. Qualifications and Skills:
- Bachelor\'s degree in Marketing, Communications, Web Design, or a related field.
- Proven experience as a Digital Marketing Specialist or in a similar role, including web design and development.
- Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and marketing automation software.
- Experience with web design and development, including proficiency in HTML, CSS, CMS platforms (e.g., WordPress), and responsive design principles.
- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
Bayt
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