Sr Digital Marketing Executive

1 month ago


United Arab Emirates Galadari Brothers Full time
:

Purpose of the role:

Plan strategy and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
KEY JOB RESPONSIBILITIES Plan and execute all digital marketing strategies including SEO/SEM, marketing database, email, social media. Handle marketing / promotional campaign and execute in coordination with the digital agency. Manage all F&B social media channels. Performance marketing strategy development and management. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Develop new and creative growth strategies. Manage digital and media agencies. Collaborate with internal teams on campaigns and specific business requirements. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate emerging technologies. Provide thoughts to the leadership and perspective for adoption where appropriate. Mobile app launch and execution. New brands / market launchers (strategy and execution) Mobile app & Loyalty program management QUALIFICATION, EXPERIENCE & SKILLS BS/MS degree in marketing or a related field Proven work experience in QSR/retail/ Media/ Advertising industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc) Working knowledge of ad serving tools (e.g., DART, Atlas etc). Experience in setting up and optimizing Google Ad campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Work experience in QSR, Hospitality and FMCG.

Galadari Brothers


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