Digital Marketing Manager Retail
1 month ago
The ideal candidate will have an entrepreneurial, data-driven, and analytical mindset and will be able to manage multiple projects and timelines. You must be collaborative and able to include peers and other leaders in decision-making. You will report to the Director of Marketing and work cross-functionally with teams in creative, eCommerce, traditional marketing, and digital marketing.
The ideal candidate will have a deep understanding of digital marketing and e-commerce strategies. As the key leader in developing e-commerce strategy and overseeing all performance marketing programs, the candidate will successfully execute Web/Digital Marketing, SEO/Content, Paid & Organic Social Media, Content Marketing & Email.
- Research new website optimization features.
- Work with IT to ensure the website and ERP are communicating correctly.
- Optimize content and product description for SEO.
- Monitor Web Orders for fraud, review inventory issues, and adjust product pages accordingly.
- Oversee customer service Email & Chat communications.
- Manage company product syndication and review syndication platforms.
- Manage Outside Web Developer Relationship.
- Own website metrics.
- Manage and optimize SEO strategy.
- Manage relationships with the company\xe2\x80\x99s SEO partners.
- Identify blog topics while incorporating target keywords.
- Identify new keywords to target.
- Oversee the production of blog content among team members.
- Influence and help define social media strategy.
- Work with social media staff to ensure relevant posts are scheduled daily across Instagram, Facebook, and Twitter.
- Ensure all incoming messages are answered timely and correctly. QUALIFICATIONS
- Proven ability to successfully manage multiple projects at the same time in a fast-paced, growth-oriented, results-driven organization.
Emirates Consulting Group
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