Account Director

3 weeks ago

Dubai, United Arab Emirates Faux Consultancy Full time

PR ACCOUNT DIRECTOR | Faux Consultancy

JOB SUMMARY

The PR Account Director is a central leadership role within Faux, spanning key pillars of strategic development and project implementation for both local and international clients. Working in direct collaboration with the Leadership team, this is a position that involves engagement in both day-to day PR Account Direction and team management, as well as high-level strategic planning and the opportunity to be involved in Business Development.

Overseeing a portfolio of Fashion and Beauty brands, the PR Account Director is responsible for leading a team of employees in the successful management and representation of their 'team portfolio', ensuring a qualitative approach to Public Relations in the GCC, and achieving certain KPIs associated with the accounts. The PR Account Director ensures that best-practice standards are always in place, from strategy development through to campaign execution, and enjoys a level of autonomy in the management of their 'working group' to best utilise and develop the talents of their team.

This role requires significant industry experience in a similar Senior PR position, working specifically across fashion and beauty clients, preferably with experience or insight into the GCC Market. The ideal candidate for this role will have a strong sense of self-direction, and a desire to take on a top leadership role within a market-leading, fast- paced and dynamic agency.

Innovation, professionalism, and a qualitative approach to Public Relations lie at the heart of Faux's approach to client representation, and these qualities will be reflected in the successful candidate, in terms of their previous success, and future goals.

RESPONSIBILITIES

  • Development and implementation of innovative and effective GCC-wide strategies for PR clients, spanning Press, Influencer, and VIP Relations
  • Leadership of a dedicated team within the company, providing structure, mentorship and guidance to ensure smooth workflow and delivery
  • Securing qualitative, high-value PR coverage and other results in line with allocated KPIs, always aiming to exceed targets
  • Demonstrate strong leadership skills, including allocation of tasks, mentoring of direct reports, and providing clear, critical feedback
  • Responsibility for the successful delivery of organic and commercial PR projects carried out on behalf of clients, including planning, implementation, and post-activity analysis
  • Work in partnership with the Faux Events team to effectively plan and host events, activations, and other concepts for agency clients
  • Maintain a strong awareness of industry trends, talents, and other movements in order to provide the best possible insight to clients, GCC-wide
  • Planning and negotiation of commercial talent and media deals on behalf of clients
  • Budget management, including the responsible planning, spending, and tracking of budgets
  • Team management to ensure that accurate data gathering, analysis and client reporting are carried out within provided deadlines

QUALIFICATIONS

  • A bachelor's or master's degree in public relations, communications or other relevant discipline
  • Proven leadership skills, with the ability to confidently guide, motivate and manage a team
  • A creative thinker who values innovation, bringing to the table fresh ideas and strategies
  • At least 6 years of industry experience, including in the role of Public Relations / Communications Manager, specifically in the fashion and/or beauty industries
  • Proven success in a previous senior PR role, including the securing of high-value coverage and generation of market-leading ideas
  • Excellent regional networks with the leading press, influencers, stylists and celebrities
  • A positive and engaged attitude to relationship development in the region
  • An awareness and understanding of regional market nuances and their impact on fashion and beauty brand management
  • Strong multi-tasking and organizational skills
  • High level of organization and experience in complex workflow management, with the ability to hit deadlines and KPIs

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