CRM Campaign Analyst Banking

CRM Campaign Analyst Banking - Selectlab CRM Campaign Analyst Banking - Selectlab MarketingLocation: Dubai UAESalary: NegotableJob DescriptionThe campaign analyst will play an integral role in developing and executing marketing campaigns. Specifically responsible for campaign schedule management working with Portfolio Marketing Communication and Digital Marketing teams to gather campaign business requirements defining reporting and analysis requirements building campaigns in CRM platform ensuring campaign tracking performance measurement and fulfillment. The analyst will also play a key role in designing and executing campaign AB testing champion challenger process. Must be able to work independently with strong analysis communication and project management skills.Responsibilities:Collaborate with Credit Card product portfolio teams prepaid card team and digital marketing teams to plan for campaigns aiming towards new customer acquisition customer engagement or retentionCollaborate with other team members in Analytics team to finalize on target segments for campaignsBuild and execute marketing campaigns in CRM platformPerform campaign data quality control to verify expected result and campaign requirements are metEnsure appropriate campaign reporting/tracking KPIs are built into campaign process and executedTrack campaign performance on a regular basis and execute nurturing process as requiredPlan and execute AB testing testcontrol and championchallenger mechanics in campaign processDesign marketing campaigns to test & learn around response propensity pricing sensitivity best time to contact offer sequencing. Manage customer contact tracking of campaigns and channel performance for learning and feedback.Ensure proper fulfilment of campaign qualifier customer within agreed TATOptimize process campaigns workflows to improve efficiency and increase outputInterface closely with internal teams for maintaining campaign calendar prioritization and schedulingManage Do Not Contact processAnalyze the campaign performance identify key insights and share the details with business teamsEnsure learning from campaigns are considered in planning for future campaignsAutomate lifestyle based and behavioral trigger based campaigns in CRM. Monitor the effectiveness of such campaigns and make necessary changesPerform regular market research and competition scan in terms of campaigns launched by other banks/ credit card companiesRequired Skills:Aptitude and interest in data and database conceptsAnalytic and problem solving skills with an attention to detailAbility to multitask under tight deadlinesExcellent written and oral communication skillsDemonstrated ability to work in a fastpaced teamoriented and collaborative environmentWorking experience in developing dashboards in Tableau is preferredProficiency in Microsoft Office software ( PowerPoint Word)Advanced Excel reporting development capabilityProficiency in SQL server management studio (SSMS)Minimum 2 years experienceBachelors Degree; computer science software engineering information systems or a related technical discipline preferredExperience in working with SQLExperience in working with CRM Campaign Management solution is desirable This job has been sourced from an external job board.
MarketingLocation: Dubai UAESalary: NegotableJob DescriptionThe campaign analyst will play an integral role in developing and executing marketing campaigns. Specifically responsible for campaign schedule management working with Portfolio Marketing Communication and Digital Marketing teams to gather campaign business requirements defining reporting and analysis requirements building campaigns in CRM platform ensuring campaign tracking performance measurement and fulfillment. The analyst will also play a key role in designing and executing campaign AB testing champion challenger process. Must be able to work independently with strong analysis communication and project management skills.Responsibilities:Collaborate with Credit Card product portfolio teams prepaid card team and digital marketing teams to plan for campaigns aiming towards new customer acquisition customer engagement or retentionCollaborate with other team members in Analytics team to finalize on target segments for campaignsBuild and execute marketing campaigns in CRM platformPerform campaign data quality control to verify expected result and campaign requirements are metEnsure appropriate campaign reporting/tracking KPIs are built into campaign process and executedTrack campaign performance on a regular basis and execute nurturing process as requiredPlan and execute AB testing testcontrol and championchallenger mechanics in campaign processDesign marketing campaigns to test & learn around response propensity pricing sensitivity best time to contact offer sequencing. Manage customer contact tracking of campaigns and channel performance for learning and feedback.Ensure proper fulfilment of campaign qualifier customer within agreed TATOptimize process campaigns workflows to improve efficiency and increase outputInterface closely with internal teams for maintaining campaign calendar prioritization and schedulingManage Do Not Contact processAnalyze the campaign performance identify key insights and share the details with business teamsEnsure learning from campaigns are considered in planning for future campaignsAutomate lifestyle based and behavioral trigger based campaigns in CRM. Monitor the effectiveness of such campaigns and make necessary changesPerform regular market research and competition scan in terms of campaigns launched by other banks/ credit card companiesRequired Skills:Aptitude and interest in data and database conceptsAnalytic and problem solving skills with an attention to detailAbility to multitask under tight deadlinesExcellent written and oral communication skillsDemonstrated ability to work in a fastpaced teamoriented and collaborative environmentWorking experience in developing dashboards in Tableau is preferredProficiency in Microsoft Office software ( PowerPoint Word)Advanced Excel reporting development capabilityProficiency in SQL server management studio (SSMS)Minimum 2 years experienceBachelors Degree; computer science software engineering information systems or a related technical discipline preferredExperience in working with SQLExperience in working with CRM Campaign Management solution is desirable This job has been sourced from an external job board.More jobs on
Disclaimer: Drjobs.ae
is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job has emerged as the UAE premier job portal, attracting thousands of job seekers every day in UAE.#J-18808-Ljbffr

---