Campaign Analyst

3 weeks ago


Dubai, United Arab Emirates PayTech Nexus Ltd Full time

  1. Term:12 months
  2. Joblocation: Dubai UAE
  3. Experience requirement: 4years
  4. Project Scope:Campaign Analyst

Role duties:

Improve CustomerJourneys: Map and analyze endtoendcustomer journey identifying touchpoints and interactions acrossvarious channels (e.g. website email social mediaetc.).

Campaigns and Measurement: Design anddeliver multichannel campaigns and campaigns measurement.

Performance and A/BTesting: Design and execute performance test and A/Btests to ensure campaigns are optimized

Improvements: Implement changes to optimize campaign performancethrough datadriven insights

Decision Intelligence: Use datadriveninsights to make informed decisions analyzing customer behaviorpreferences and engagement patterns to improve decisionmaking.

CRM & ContactRules: Support CRM strategy and Establish rules forcustomer interactions ensuring consistent and personalizedcommunication. These rules guide when how and through whichchannels customers receive messages.

Data Selection: Build customersegments and audiences to target the right customers.

Collaboration: Work closelywith marketing product and data teams to align strategies andenhance the overall customer experience.

Remote Work :

No


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