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Marketing Manager Wearables

4 months ago

dubai, United Arab Emirates Talent Pal Full time
Dyson is growing fast and our ambition is huge more categories more locations and more people. Our technology is unique and complex so its up to us to explain it clearly. Working inhouse directly with engineers and the broader business we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.Wearables is a nascent category and will over time become a pillar for Dyson alongside Floorcare Haircare and Environmental Care. With the Dyson Zone we have started a journey that will see the inception of people wearing the Dyson brand out of their home.About the roleThis is a pivotal role in Dysons newest category. As Marketing Manager of Wearables for MEA you will be responsible for supporting category activities across the markets contributing to the longterm category ambition and bringing this to life in channels and in year. Wearables is different to other Dyson categories and as such you will need to approach the role with a pioneering and entrepreneur mindset you will be passionate about matching game changing technology with a disruptive gotomarket approach.This is a new area of marketing for Dyson and there is a greenfield aspect to this role. A selfstarter who is curious as well as knowledgeable about urban brands. We want someone who is brave and audacious in their thought leadership accelerating Dyson into leaders of the Wearables space.Key ResponsibilitiesDelivery of the MEA plan working collaboratively with MEA Marketing Sales and Finance teams. Translate the global strategy into a MEA local strategy.Work closely with MEA core team to ensure strategy is consistent across all touchpoints.Conduct relevant research to understand profile of the Dyson Wearables customers and drivers of purchaseUndertake range planning work to maximise long term profitability and drive competitor analysisForecasting for strategic launches and monitor sales performance to ensure risks are mitigatedWork closely with the Transformation team to analyse market data and consumer insight in order to establish new opportunities across Dysons Wearables categoryWhere necessary work closely with Centre of Excellence team to develop market specific campaigns ensure comms stays on brand and delivers against objectiveSupport Commercial Team with each accountMedia planning and optimisation across all marketing channels:Execution of the overall strategy to reach target audience through paid owned and earned channelsAudience targeting strategy to ensure we talk to the right consumer about products that are right for themWork with Digital Marketing team to ensure optimisation of Digital marketing techniques including Search Display Retargeting and Social campaigns. Explore digital channel opportunities to increase reach and relevance of Wearables productsClose collaboration with Comms team to ensure we are maximising our Earned media. Optimise Dyson campaigns with PR coverage seeding influencer and NPD launch events.About youComing in to this role you will have held a category brand management role for a market leading consumer audio businessYou will have experience of driving audio product strategy on a local scale and have experience working with central marketing functionsYou will have been at the forefront of driving customer engagement and thought leadership within your recent rolesYoull also have a proven ability to build crossfunctional relationships and deliver results through aligned business functionsStrong knowledge of traditional and digital mediaAbility to collaborate engage with and motivate peopleStrong analytical skillsCreative thinkerHave the ability to challenge the status quo influence at all levels and deliver innovating solutions to the problems that we faceAbility to plan and deliver strategic initiatives and complex projectsTeam playerStrong listening and questioning abilityDrive for results; passion and focus to deliver on time and in fullCompany Bonus SchemeDiscount on Dyson products26 days annual holiday planEAP (Employee Assistant Programme)Life Assurance PlanHealth InsuranceDyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Summary
Salary:
Competitive
Team:
Marketing
Location:
United Arab Emirates Dubai Office
About usDyson is growing fast and our ambition is huge more categories more locations and more people. Our technology is unique and complex so its up to us to explain it clearly. Working inhouse directly with engineers and the broader business we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.Wearables is a nascent category and will over time become a pillar for Dyson alongside Floorcare Haircare and Environmental Care. With the Dyson Zone we have started a journey that will see the inception of people wearing the Dyson brand out of their home.
About the roleThis is a pivotal role in Dysons newest category. As Marketing Manager of Wearables for MEA you will be responsible for supporting category activities across the markets contributing to the longterm category ambition and bringing this to life in channels and in year. Wearables is different to other Dyson categories and as such you will need to approach the role with a pioneering and entrepreneur mindset you will be passionate about matching game changing technology with a disruptive gotomarket approach.This is a new area of marketing for Dyson and there is a greenfield aspect to this role. A selfstarter who is curious as well as knowledgeable about urban brands. We want someone who is brave and audacious in their thought leadership accelerating Dyson into leaders of the Wearables space.
Key ResponsibilitiesDelivery of the MEA plan working collaboratively with MEA Marketing Sales and Finance teams. Translate the global strategy into a MEA local strategy.Work closely with MEA core team to ensure strategy is consistent across all touchpoints.Conduct relevant research to understand profile of the Dyson Wearables customers and drivers of purchaseUndertake range planning work to maximise long term profitability and drive competitor analysisForecasting for strategic launches and monitor sales performance to ensure risks are mitigatedWork closely with the Transformation team to analyse market data and consumer insight in order to establish new opportunities across Dysons Wearables categoryWhere necessary work closely with Centre of Excellence team to develop market specific campaigns ensure comms stays on brand and delivers against objectiveSupport Commercial Team with each accountMedia planning and optimisation across all marketing channels:Execution of the overall strategy to reach target audience through paid owned and earned channelsAudience targeting strategy to ensure we talk to the right consumer about products that are right for themWork with Digital Marketing team to ensure optimisation of Digital marketing techniques including Search Display Retargeting and Social campaigns. Explore digital channel opportunities to increase reach and relevance of Wearables productsClose collaboration with Comms team to ensure we are maximising our Earned media. Optimise Dyson campaigns with PR coverage seeding influencer and NPD launch events.
About youComing in to this role you will have held a category brand management role for a market leading consumer audio businessYou will have experience of driving audio product strategy on a local scale and have experience working with central marketing functionsYou will have been at the forefront of driving customer engagement and thought leadership within your recent rolesYoull also have a proven ability to build crossfunctional relationships and deliver results through aligned business functionsStrong knowledge of traditional and digital media
Key CompetenciesAbility to collaborate engage with and motivate peopleStrong analytical skillsCreative thinkerStrong presentation skillsHave the ability to challenge the status quo influence at all levels and deliver innovating solutions to the problems that we faceAbility to plan and deliver strategic initiatives and complex projectsTeam playerStrong listening and questioning abilityDrive for results; passion and focus to deliver on time and in full
BenefitsCompany Bonus SchemeDiscount on Dyson products26 days annual holiday planEAP (Employee Assistant Programme)Life Assurance PlanHealth InsuranceDyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
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