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Brand Marketing Manager – F&B | VerifiedJobs.ae Dubai

4 months ago

dubai, United Arab Emirates VerifiedJobs.ae Full time
Brand Marketing Manager – F&B | VerifiedJobs.ae DubaiAt VerifiedJobs.ae, we are dedicated to transforming the job search experience for professionals across the GCC region. Our platform offers a curated selection of 100% verified and vetted job opportunities, ensuring that job seekers have access to trustworthy and reliable employment options. With the expertise of our recruitment professionals, we connect talented individuals with top employers, empowering them to find meaningful careers that align with their skills and aspirations. Join us today and embark on a journey towards secure and fulfilling employmentBrand Marketing Manager – F&B | VerifiedJobs.ae Dubai | Apply NowDon’t miss out on this exciting opportunity – apply now at dubaiofferz.comWhat You’ll DoBrand PlanningWork collaboratively with relevant marketing participating with creative ideas in the planning sessions with the marketing and brand team.Execute all brands marketing plans based on the agreed timeline such as in store promotion, events…etcResponsible for the final English & Arabic copywriting of all brands in brand assets such as profiles, website content, similar documents etcBriefing graphic designers on the design and content of brand collaterals inclusive of table tent cards, hoarding content, business cards, placemats, vouchers etc.Managing the process of briefing, developing, and executing brand elements such as interior branding projects, uniforms designs, name badges, bill holders, condiment holders etc.Support social media team with the brand strategy, tone of voice and objectives.Review & approve all brands monthly social media content calendar before going live.ReportingMonthly category reports to demonstrate value and unit sales by item for all menu items with recommendations to enhance category performance.Monthly promotional report to communicate redemptions and discounts of dine in and delivery marketing discounts.Monthly tracking of marketing department spends vs. budget.Create price benchmarking and gap analysis reports monthly with suggestions for new prices and new menu items.Utilizing the Business Insights dashboard to analyze brand and outlet performance and generate customer insights to make informed promotional recommendations.FranchisingManaging and delivering all branding element and artwork requests from franchisees.Brief & audit the franchisee performance to follow the brand guidelines online and offline.DeliveryManaging the execution of delivery campaigns and reporting the return on investment of the results.Through insight analysis, develop delivery strategies to enhance delivery growth.LoyaltyAdd & update brand info, loyalty updates and promotions.Schedule & manage all communications such as email, SMS or push notifications for the loyalty App.Monitor & report marketing campaigns & offers.Ongoing daily and weekly monitoring for the app performance by sharing the results with the restaurant manager, operations manager, and brand manager.BI dashboard managementCorporate CommunicationsFinalizing written content for corporate communications such as board presentations, AWJ website etc.Responsible for copy writing, briefing, and sending of the AWJ quarterly newsletter.Sending corporate greetings to the AWJ database.Managing PR relationship.What Are We Looking For?Passionate about brands and technologyDegree in Marketing or any equivalent alternativeA minimum of 4 years experience in brand managementProactive, honest, and trustworthyStrong analytical, communication and interpersonal skillsAble to work on his own as well as part of a teamFully conversant with MS office applicationsArabic speaker is a plusF&B background is a plus
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