Brand Manager

3 days ago

Dubai, United Arab Emirates Kitopi Full time

Kitopi is the world’s leading tech-powered multi-brand restaurant. With a mission to satisfy the world’s appetite, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space.

Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region.

With over 4,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar, and runs its engineering hub in Krakow, Poland, its robotics hub in Denmark, and its global customer experience center in Dubai, UAE.

**AWJ**, a Kitopi company, is a fast-growing Food & Beverage Group of popular home-grown Middle Eastern, Mediterranean, and international dining concepts. Established in 2014, AWJ is on a mission to satisfy the world's appetite to create joy. Headquartered in Dubai, AWJ embarked on its culinary journey with five unique concept brands - all strategically located across popular tourist and dining destinations across Dubai. AWJ has since expanded its presence to the Kingdom of Saudi Arabia and the USA through both owned and franchised locations. AWJ future plans include identifying and exploring key regional markets in Europe, North Africa, and the USA, bringing in cutting-edge technologies, experimenting with traditional and innovative flavors, and blending diverse culinary traditions to create unique and enticing dining experiences.

Plan develop and direct marketing efforts to increase the value and performance of Company brands, service, or product.

**What You'll Do?**:

- ** Brand Planning**
- Work collaboratively with relevant marketing participating with creative ideas in the planning sessions with the marketing and brand team.
- Execute all brands marketing plans based on the agreed timeline such as in store promotion, events...etc
- Responsible for the final English & Arabic copywriting of all brands in brand assets such as profiles, website content, similar documents etc
- Briefing graphic designers on the design and content of brand collaterals inclusive of table tent cards, hoarding content, business cards, placemats, vouchers etc.
- Managing the process of briefing, developing, and executing brand elements such as interior branding projects, uniforms designs, name badges, bill holders, condiment holders etc.
- Support social media team with the brand strategy, tone of voice and objectives.
- Review & approve all brands monthly social media content calendar before going live.
- **
Reporting**
- Monthly category reports to demonstrate value and unit sales by item for all menu items with recommendations to enhance category performance.
- Monthly promotional report to communicate redemptions and discounts of dine in and delivery marketing discounts.
- Monthly tracking of marketing department spends vs. budget.
- Create price benchmarking and gap analysis reports monthly with suggestions for new prices and new menu items.
- Utilizing the Business Insights dashboard to analyze brand and outlet performance and generate customer insights to make informed promotional recommendations.
- **
Franchising**
- Managing and delivering all branding element and artwork requests from franchisees.
- Brief & audit the franchisee performance to follow the brand guidelines online and offline.
- **
Delivery**
- Managing the execution of delivery campaigns and reporting the return on investment of the results.
- Through insight analysis, develop delivery strategies to enhance delivery growth.
- **
Loyalty**
- Add & update brand info, loyalty updates and promotions.
- Monitor & report marketing campaigns & offers.
- Ongoing daily and weekly monitoring for the app performance by sharing the results with the restaurant manager, operations manager, and brand manager.
- BI dashboard management
- **
Corporate Communications**
- Finalizing written content for corporate communications such as board presentations, AWJ website etc.
- Responsible for copy writing, briefing, and sending of the AWJ quarterly newsletter.
- Sending corporate greetings to the AWJ database.
- Managing PR relationship.

**What We Are Looking For?**:

- Passionate about brands and technology
- Degree in Marketing or any equivalent alternative
- A minimum of 4 years’ experience in brand management
- Proactive, honest, and trustworthy
- Strong analytical, communication and interpersonal skills
- Able to work on his own as well as part of a team
- Arabic speaker is a plus
- F&B background is a plus

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