Category Manager

7 days ago


Dubai, United Arab Emirates SIG Group Full time

Category Manager - UAE

**Category Management**
- In-depth understanding global and regional beverages, food and dairy/plant-based customers and consumers (from B2B and B2C marketing point-of-view)
- Spotting key market trends, consumer shopping requirements/insights and (innovation) needs as key input and guidance provider for i.e. for product marketing and SIG market strategy
- Expert knowledge and technical category and value chain understanding globally and regionally (industry knowledge) to formulate business needs and category strategies/plans
- Supports to build strategic partnership within industry (Ecosystem from ingredient supply & upstream providers)
- Supports in executing cross-functional strategic initiatives (e.g. expansion & deployment plan for SIG TechCenters)
- Developing and localizing Category presentations.
- Work with cluster marketing managers on innovation launching plans.
- Support customers on recipe insights and development.

**Innovation Hub**:

- Drive business and revenue stream from innovation hub.
- manage and present innovation hub.
- Train key stakeholders and management on how to use and narrate innovation story.
- Build collaboration with thinktanks, venture capital, ingredients companies etc to scout for new innovations.
- Build SIG innovation academy for customers.

**SIG TechCenter**
- Test Filling: coordinate all test fillings and promote among global team.
- Co-packing Network: build comprehensive network and identify co-packing gaps. Work with clusters to identify opportunities.


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