Marketing Manager- Healthcare Event

2 weeks ago


dubai, United Arab Emirates dmg events Full time
Job PurposeThe Senior Marketing Manager will be responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences in the energy sector. Using traditional and innovative marketing techniques, the SMM will support the drive to attract sponsors, exhibitors, delegates, visitors, and media.This role will lead the marketing for one specific event which they are allocated to. The successful applicant must have exhibition experience and working knowledge across all marketing channels including website and user experience, design and digital/print collaterals, data, EDMs, content, social media and digital marketing. Market research and analytics are a must to ensure campaign plans evolve year on year in line with the growth plans of the events.The successful applicant will lead a team of marketeers to deliver the complex campaign plan, across multiple verticals for the event.AccountabilitiesDevelop a marketing strategy and create and implement an integrated campaign plan for the event including exhibitor, delegate and visitor campaignsDevelop plan for lead generation and engage with each team to ensure optimisation of campaign plans throughout the event cycleForecast and monitor budget and negotiate with suppliersData acquisition, data analysis, segmentation and managementManage Marketing Manager/Marketing Executive(s) in the execution of the marketing plan, ensuring they reach their full potentialWork with external suppliers to produce key marketing materials in print, digital and videoWebsite management with 3rd parties, user experience, analytics, and contentSocial Media (organic and paid) and digital including SEO, PPC, geofencing, etcMedia Plan – PR, media buying, media partnership agreements (broadcast, associations, trade publications), media registration and onsite managementManage 3rd party elements and integrations such as mobile app, event registration, exhibitor manual, networking platforms, survey’s and market researchAdvocacy plan with sponsors, exhibitors, delegates and visitors to increase reach and attract new business and new registrations.Minimum Qualifications And KnowledgeMarketing qualification is advantageous.Minimum Experience: 3 years at senior manager level marketing, exhibition marketing is a must.Or 5+ as high performing marketing manager, looking to develop.Job-Specific SkillsStrategy creation and critical path analysisExperience in the use of databases in both mass and targeted direct marketing campaignsExperience managing the production of mobile apps and online registration systemsPeople managementWebsite Management and User ExperienceExcellent writing skills, including proof reading and messagingMarketing Automation, Lead Generation and Lead ScoringBig Data Analysis from multiple sourcesBudget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channelsExcellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisationExcellent negotiation and relationship building skillsStrong attention to detail.The successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for an events business.ESP – Hubspot, Adestra, Everlytic email composition and analysisCRM/database – Salesforce for campaign managementSocial Media Channels/ Hootsuite – LinkedIn, Twitter, Facebook, Instagram, YouTube (content creation,sponsored posts, analytics, and effectiveness)Registration – InfoSalons, N200, Form Assembly (including Social Amplification though InGo or Gleanin)Website – CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience(working with 3rd parties)Google SuiteSEOPPCAdvocacy & exhibitor remarketingApp management, networking platforms, content delivery platforms (webinar etc).dmg events is an equal opportunity employer, If you have not heard back from us within 14 days, please consider your application as unsuccessful at this time.
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