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Internal Communications Manager

2 months ago

dubai, United Arab Emirates DP World Full time
The main responsibility is to define and implement a comprehensive internal communications strategy to ensure that all segments of the workforce, from remote to desk-based employees, are reached and that all important organisational initiatives, projects and campaigns are effectively communicated.The role is responsible for developing and editing communications across all internal channels to ensure clarity, consistency and alignment with the house style as set by the Center of Excellence. Relevant subject matter spans from the company-wide cascading of Management decisions to the broad sharing of news and human-interest stories from across the UAE and GCC.The Internal Communications Manager is accountable for coordinating communication activities, working with relevant support teams, and measuring and reporting on the performance of internal campaigns. Collaborative working is essential: with the Businesses, with other functions (notably People) and the wider Brand & Communications community.The Internal Communications Manager is an expert in storytelling and provides expert counsel to senior management to deliver content that is designed from the perspective of employees, and which seeks to express often complicated or technical information in ways which are accessible and engaging to all staff. Aside from excellent English writing skills, the Internal Communications Manager should have strong digital skills including developing, managing and publishing content on intranets (such as SharePoint Online) and email communications platforms (such as Poppulo).Planning - To collaborate with the Senior Communications Manager to create and implement the GCC Internal Communications plan, which:Establishes target audiences and methods of communication (who, what, when, where, how).Is aligned with immediate term objectives for the business units in DP World.Localises the global strategy where needed for the UAE and the GCC.Optimises the use of key owned channels (Connexions); thought leadership assets (e.g., Trade in Transition); executive spokesmen (e.g. Chairman).Establishes specific internal communications targets within each calendar year. Implementation - To drive effective and cost-efficient execution of the plan through:Timely identification and deployment of content relevant to internal audiences.A focus on consistency and coherence with ‘one voice’ across the internal channel mix.Providing strategic guidance for developing campaigns that support objectives and build ambassadorship.Ensure internal communication tools and channels are kept up-to-date.Proactively drive internal communication strategies and tactics that engage and inspire employees.Support coordination and planning of internal conferences, townhalls and employee activations.Crafting messaging that promotes company values, success stories and employee achievements. Measurement - To establish and report on a monthly dashboard:The effectiveness of internal communication initiatives against KPIs.Evaluate the relative effectiveness and efficiency of different channels.Track progress against relevant objectives for employee attitudes and engagement.Enable investments to be justified on the basis of robustly measured ROI. Tactical Responsiveness - To maintain agility and '24/7 attention' in order to:Deal with a fast-changing environment.Maximise short-term opportunities. Assist with ‘crisis management’ situations. Continuous Improvement - To encourage and nurture a culture of innovation designed to:Test and validate new ideas and approaches to drive internal awareness and engagement.Benchmark against industry best practice and emerging tactics and strategies.Explore opportunity for enhanced cost efficiency – ‘doing more with less’. Compliance -To constantly adhere to and actively promote behaviours which reflect the Brand Purpose:Maintaining the highest levels of safety standards.Complying with our principles, code of conduct and ethical policies.Meeting all agreed standards for DP World’s brand and visual identity.Acting as an ambassador for DP World at all times.
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