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Consumer Experience
2 months ago
Be an active member of E-commerce team, demonstrating ‘growth hacking’ and ‘resourceful’ mindset.Take an analytical and evidence-led approach to Performance Marketing; own in platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level.Know how to apply eCommerce Traffic model to work back from the sales target to identify traffic targets & optimization opportunities and lead it to find optimal spend.Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both inside and where applicable, outside platform.Have deep understanding of SKU prioritization based on Traffic & Conversion rate trends.Engage with internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing for driving bottom funnel conversion.
Requirements:
Must be a proactive self-starter with can-do attitude; demonstrate entrepreneurial spirit.Must have some experience and exposure to Digital Media, Re-targeting, Publishers, and Affiliates.Hands on search engine marketing experience (PPC & SEO).Strong analytical and data mining aptitude ability to use data to develop and support decisions.Command over Data & Insights tools, particularly Excel.Natural curiosity, always looking for the next big-thing or to find better/ quicker ways to reach your goals.Experience of working with dominant eCommerce player in the market is an added advantage.Strong project management abilities; capable of prioritizing and handling multiple tasks simultaneously under tight time constraints and within budget parameters.
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