Global Lifecycle Marketing Lead
2 months ago
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams and oversee regional lifecycle marketing campaigns. The right candidate will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to regional team members while reporting to the global team.
ResponsibilitiesDirectly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage usersGood understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tacticsUtilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental resultsCollaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaignsImplement data-driven optimization based on insights from internal data and external market conditionsSupport the Growth Marketing Lead in building the strategic functionRequirementsProven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaignsAt least 8 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote companyMultichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategiesKnowledge and experiences in using marketing automation platforms/ toolsExceptional logical thinking and data-driven decision-making abilitiesStrong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain pointsFluent in both written and spoken EnglishAble to work remotely and efficiently with global teams Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire
Learn more about how Binancians embody the organization’s core values , creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.#J-18808-Ljbffr
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