Digital Marketing Manager

3 weeks ago


abu dhabi, United Arab Emirates LEAD Development Full time
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Key Duties and Responsibilities: Manages JIIC’s social media campaigns in coordination with our appointed agencies.Plan, execute and review all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Brainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsBrainstorm campaign ideas.Run, monitor and optimise campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc and other tools such as programmatic.Proficiency in Google Ads and AnalyticsReview and develop the campaigns and social media contentWork diligently in growing our leads generation performance.Understand the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.Provide suggestions to management for improving customer experience on social platforms and internal processes.Create performance reports. Requirements: BS/MS degree in marketing or a related fieldDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Ad campaignsExperience in using design and editing software (Illustrator, Photoshop, InDesign, Final Cut Pro, etc.)Experience with a content management systemProficiency in both Arabic & English along with excellent writing skillsStrong verbal as well as written communication skillsExceptional time-management and organizational skillsAn analytical mind with a problem-solving attitude
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