Global Social Media Lead
3 weeks ago
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
This role will involve strategy, planning, management and execution to maintain and build Binance’s social media and community presence globally. You will work closely with the leadership team.
Responsibilities:Lead and manage a team of ~10 remote workers distributed around the world. Create and own quarterly team and individual KPIs and OKRsOversee and improve the content strategy for all global social media channels, including Twitter, TikTok, Instagram, Facebook and LinkedIn, and the growth strategy for global Telegram and Discord community channelsManage agency and partner relationships. Propose and execute plans to onboard additional partners and creators to level up Binance’s social presencePlan and manage bi-annual budgets for the social and community teams Contribute to the strategy and execution of integrated marketing campaigns and product launches, and design and execute large community activation campaigns Create and manage always on content strategies for our priority global partnerships such as CR7Consult on marketing strategy and social optimization opportunities for various marketing and business initiatives such as global events, KOL engagements, new product lines and communication plansWork closely with the PR and communications team to sync content schedules, align on messaging and ensure social content is complementing our comms strategiesBe responsible for leadership social media strategy and output, and contribute towards our executive visibility approach, including for the CEO, CMO and other executivesIn close coordination with Global Communications, lead or play a key role in crisis, issue and disaster management and communication, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further actionOversee the management of the Binance Angels, our ~500 person volunteer program, to maintain and boost Angel satisfaction and engagement through benefits, events, trainings, team buildings and other proactive initiativesManage and improve Binance’s social media and community data and attribution pipeline and tool stack. Report on performance on a weekly, monthly and quarterly basisCollaborate with regional marketing leads to guide and improve regional social, community and Angel presence Create and maintain processes, trainings and playbooks to ensure the smooth operation and growth of the social and community teamRequirements:Native or fluent English language is a must10+ years of digital marketing experience in social media, community, content or brand marketing related roles, with 5+ years of successfully managing medium-sized marketing teams Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent Demonstrable success with growing social media accounts and executing campaignsDeep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance’s product suiteStrong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority Proven good judgment in high pressure situations; an ability to remain calm and logicalExcellent communication, writing and copywriting skillsStrong sense of ownership and responsibility. Resistant to stress. Self motivated and results orientedRemote and start-up experience is a plus Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire
Learn more about how Binancians embody the organization’s core values , creating a unified culture that enables collaboration, excellence, and growth.
Apply today to be a part of the Web3 revolution
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.#J-18808-Ljbffr
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