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Marketing & PR Executive

1 month ago

dubai, United Arab Emirates CARMA Full time
We are looking for an exceptional marketing executive with a passion for media and communications to join our team. You will assist with the execution of day-to-day marketing tactics to help in brand awareness and lead generation activities across a range of channels. The post-holder will be a motivated, process-driven marketer comfortable working in a fast-paced, quick-thinking environment with the skills and know-how to work with a range of stakeholders to deliver projects which raise brand awareness, heighten lead generation, and grow brand loyalty. They will work with the Chief Commercial Officer to assist in the execution of projects globally.Job DescriptionWebsite maintenance – creation of landing pages, implementation of translations, updating content, incorporating SEO.Blog – organizing, formatting and uploading blog content from a range of internal and external authors.Email marketing – own the process of ideating, creating and sending monthly newsletters to a range of markets & audiences, as well as a range of other email sends, including automated campaigns.Events – proactively update the marketing calendar to include relevant events, participate in the organisation and promotion of events and sponsored activity, creation of supporting collateral.Data – research, cleanse and upload data to HubSpot CRM.Video – shoot and subtitle ‘voxpop’ style video content, liaise with external agencies to edit footage.Graphics – Working with external agencies to organise the production of designed assets as per a brief, use software to edit existing collateral/assets.Research and Administration – general departmental admin which could include procurement/purchasing, data entry, research, competitor intelligence etc. Global content: Social Media (monthly content calendar, content creation, content writing for social media)TMS + CARMA blog (brainstorming, editing and liaising with our freelance copywriter for publishing)Liaising with regional heads for content/publishing requestsMarketing support for UK when neededRelaying the design brief from any regional head to the design team for events or initiatives Marketing collateral POC globally to confirm boilerplates, content and brand guidelinesInternal comms - Minor announcements
PR:Assist with the organization and execution of various media and PR events.Manage PR materials, filing, copying, and performing other clerical tasks.Answer phones, responding to emails and inquiries, and performing other administrative tasks requested following the Marketing Plan.Manage calendars and media lists.PR Agency POC - Liaising with our agency for PR support (including press releases, quarterly PR plans and PR initiatives)Event sponsorships + partnerships Managing agencies and associations MENA content:MENA Agency NewsletterRegional report launches (reputation reports not sector based ones)Regional marketing support (collateral, banners, content, event support)HR support - Briefing visuals, email drafts for marketing communications (brand guidelines and marketing initiatives)Essential QualificationsBA in Business Administration, Marketing, or any related field.1 to 2 years of experience in Advertising or Publishing.Strong verbal and written communication skills in both English and Arabic.Passion in news, current affairs, and social media trendsProficiency in Microsoft office productsExperience of CRM systems (HubSpot preferable)Experience of CMS systems (WordPress preferable)Adobe capabilities advantageousWebinar software knowledge (Zoom Webinars)About CARMACARMA is the world's most globally diverse media intelligence agency and the leading provider of research and media analysis solutions. Our solutions allow clients to make well-informed business decisions and thus the successful applicant will directly contribute to their success and ours.Our clients include PR & Communications and marketing professionals in all industries in the private sector, governments, and NGOs. We take pride in creating an exceptional work experience for our employees and we are seeking out top talent due to an exciting phase of expansion. The successful applicant can expect a dynamic working environment with plenty of scopes to develop a long career within the business and contribute directly to organizational growth.#J-18808-Ljbffr

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