Director of Marketing

Found in: Whatjobs AE C2 - 2 weeks ago


dubai, United Arab Emirates Kempinski Hotel Mall of the Emirates Full time
Director of MarketingThe overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote the hotel and its outlets as the market leader through marketing activities as well as to ensure compliance with the brand Kempinski.Key Responsibilities:
Strategy & Budget:- Under the supervision of the Director of Sales & Marketing, create the hotel media and marketing plan.- Implement media and marketing plan and coordinate with agencies.- Determine overall marketing campaign ROI.- Monitor and review response rates to improve and take corrective measures.- Responsible for developing and maintaining the hotel Marketing budget.
Collateral, Direct Marketing & Content Management:- Oversee creation and production of collaterals (digital and print) in line with Corporate Identity.- Pro-actively promote Rooms, Food and Beverage, Banquet/Conferences, and other activities for potential business sources.- Plan and create promotions and packages with relevant departments.- Conduct market analysis regularly and before outlet opening/re-positioning.- Oversee planning, coordination, and implementation of direct marketing, online and offline.- Maintain and develop guest database for mailings.- Coordinate give-aways and collateral.- Ensure updated hotel information on relevant platforms.
Advertising/Photography:- Plan and direct photo-shootings for marketing and advertising purposes.- Implement advertising plan in strategic markets and supervise ROI.- Maintain picture storage and distribution systems.- Ensure content and photography of 3rd party websites is maintained.- Ensure hotel has necessary photo rights on all media used.
Brand:- Ensure compliance with Corporate Identity guidelines.- Act as brand custodian for hotel and Kempinski brand.- Review and approve all creatives by Corporate Marketing before proceeding.- Coordinate between hotel, Corporate Marketing, and agencies.- Maintain corporate marketing guidelines and inform colleagues.
General:- Communicate and coordinate with internal departments, agencies, and suppliers.- Contribute to sharing best Marketing practices within the organization.- Bring ideas and participate in promotional events and activities.- Follow sales and marketing results and propose corrective actions.- Take part in marketing training programmes.- Stay informed on competition, industry benchmarks, and market trends.- Network with colleagues in the hospitality and tourism industries.
Additional responsibilities and tasks may be added as needed by the business and the hotel.
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