Director of Marketing
Found in: Whatjobs AE C2 - 2 weeks ago
Strategy & Budget:- Under the supervision of the Director of Sales & Marketing, create the hotel media and marketing plan.- Implement media and marketing plan and coordinate with agencies.- Determine overall marketing campaign ROI.- Monitor and review response rates to improve and take corrective measures.- Responsible for developing and maintaining the hotel Marketing budget.
Collateral, Direct Marketing & Content Management:- Oversee creation and production of collaterals (digital and print) in line with Corporate Identity.- Pro-actively promote Rooms, Food and Beverage, Banquet/Conferences, and other activities for potential business sources.- Plan and create promotions and packages with relevant departments.- Conduct market analysis regularly and before outlet opening/re-positioning.- Oversee planning, coordination, and implementation of direct marketing, online and offline.- Maintain and develop guest database for mailings.- Coordinate give-aways and collateral.- Ensure updated hotel information on relevant platforms.
Advertising/Photography:- Plan and direct photo-shootings for marketing and advertising purposes.- Implement advertising plan in strategic markets and supervise ROI.- Maintain picture storage and distribution systems.- Ensure content and photography of 3rd party websites is maintained.- Ensure hotel has necessary photo rights on all media used.
Brand:- Ensure compliance with Corporate Identity guidelines.- Act as brand custodian for hotel and Kempinski brand.- Review and approve all creatives by Corporate Marketing before proceeding.- Coordinate between hotel, Corporate Marketing, and agencies.- Maintain corporate marketing guidelines and inform colleagues.
General:- Communicate and coordinate with internal departments, agencies, and suppliers.- Contribute to sharing best Marketing practices within the organization.- Bring ideas and participate in promotional events and activities.- Follow sales and marketing results and propose corrective actions.- Take part in marketing training programmes.- Stay informed on competition, industry benchmarks, and market trends.- Network with colleagues in the hospitality and tourism industries.
Additional responsibilities and tasks may be added as needed by the business and the hotel.
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